Here’s a confession: In the middle of the night, all new parents talk to their babies. Not just cooing and singing, but long, discursive conversations that start like this: Hi Baby, who in the world are you?
Partially it’s because we’re all sleep-deprived—and partially it’s because we are so full of hope and wonder.
Whatever the details of the conversation (What kind of movies will you like? Who are you going to date? Are you going to share my taste in footwear?), there is one ever-present topic foremost on our minds: How am I going to keep you, Baby, healthy and happy?Because that’s a parent's job.
And that’s what Johnson & Johnson sees as its job, too.