The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Have you ever wondered what a typical day in the life is like at the Points of Light Conference? Meet our (fictional) friend, Sheriee Steinbach, a corporate social impact manager at a Fortune 1000 company. This is what a full day of conference could look like for a CSR leader.
Arrow Electronics is collaborating with Resideo Technologies to bring the benefits of smart home technology to a community being built by Habitat for Humanity of Metro Denver.
SCS Global Services (SCS) will be attending Circularity 24 in Chicago from May 22 – 24, 2024. This premier event, hosted by GreenBiz, brings together visionaries and practitioners dedicated to building a circular economy.
Lewisville High School (Lewisville Independent School District) students, participating in the INCubatoredu program, competed in their Final Pitch Night at the Technology, Exploration & Career Center - West in Lewisville, Texas on April 25, 2024.
On May 10, Mary Kay Inc. partnered with the Arbor Day Foundation and Keep Lewisville Beautiful to host a tree planting event at Railroad Park to celebrate Mother Nature and Mother’s Day.
SHOWTIME/MTV Entertainment Studios, in partnership with Active Minds, today launched a YouTube-based choose-your own-adventure-style interactive video designed to teach young people the new “stop, drop and roll” for emotional support...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
