The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The arrival in Normandy started with a heroes’ welcome by school children and World War II re-enactors in Houlgate followed by a visit to Le Memorial de Caen, a museum and war memorial commemorating World War II and the Battle of Normandy.
Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come.
Last month, leaders from across the private, public, and social sectors came together in Washington, D.C. for our fourth Global Inclusive Growth Summit.
This week, Chief Development Officer Nivera Wallani and Chief Sustainability Officer Nira Johri spoke at Innovation Forum’s Future of Food and Beverage conference about why cross-functional engagement is the key to turning sustainability ambitions into reality.
Join us for a conversation with Northwestern Mutual Chief Marketing Officer Lynn Teo on how to balance data and emotion when making big, calculated leaps into the future.
Local and national leaders, including Georgia Governor Brian Kemp and U.S. Secretary of Energy Jennifer Granholm, congratulated and celebrated alongside Southern Company, Georgia Power and other partners over several days last week.
Tarynn Zenk, vice president of accounting and ESG controller at Mastercard, joins co-host Mandi McReynolds on the latest episode of ESG Talk to discuss the growing role of ESG controllers within companies.
In May, the Healthcare Plastics Recycling Council hosted a round table discussion on plastics recycling in conjunction with the CleanMed conference in Salt Lake City. The session was attended by about 35 representatives from various stakeholders across the value chain.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
