The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Four decades ago the United Nations projected that the travel and tourism industry would be ranked very high among the world’s top industry categories for economic impact.
Refocusing its strategy to increase purchasing from diverse and sustainable suppliers, CSAA Insurance Group, a AAA insurer, has launched a redesigned supplier program that adds sustainability goals while strengthening supplier diversity targets.
The 2024 WELL Conference featured a rich array of sessions, from envisioning the next frontier of healthy buildings to amplifying the importance of diversity in shaping healthier spaces.
Bloomberg, a financial data provider, received validation from the Science Based Targets initiative (SBTi) for the company’s long-term science-based net-zero target to reach net-zero GHG emissions across its value chain by 2040.
KeyBank’s Key4Women will present “Play You: The Role of a Lifetime”, a free, one-hour virtual event on Wednesday, May 22nd at 1:00 p.m. EST / 3:00 p.m. MT / 4:00 p.m. PST.
KeyBank has entered a new multiyear partnership with the Portland Timbers and Portland Thorns FC, it was announced today. The partnership includes naming rights to the northeast entrance of Providence Park, which will be unveiled as the ‘KeyBank Community Plaza’ on May 9.
Three years into a four-year term as the nation’s elected chief executive, President Joe Biden continues to deliver on his campaign promises to address the climate crisis and environmental justice agendas.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
