The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The International WELL Building Institute (IWBI), the global authority for driving market transformation through healthy buildings, organizations and communities, will host its flagship WELL Conference in Long Beach, Calif., May 7-9, 2024.
During Military Appreciation Month and throughout the entire year, American Airlines honors those who are serving and those who’ve served, including the more than 11,800 American team members who are veterans or currently serving in the National Guard or Reserves.
The USAID Center for International Disaster Information (CIDI) and USAID’s Bureau for Humanitarian Assistance (USAID/BHA) are proud to announce the winners of their annual PSAid contest, a public service announcement design competition for college students.
AccountAbility, a global ESG Consulting and Standards firm with a three-decade history in guiding leaders to build better companies, announces their 'Position Statement: The AA1000 Assurance Standard in the Evolving Sustainability Landscape'
There’s a lot for brands lately, from concluding Earth Month campaigns to adapting to evolving regulations and engaging in crucial discussions on ESG and DEI communication.
Schneider Electric, the leader in the digital transformation of energy management and automation announced the appointment of Farrukh Shad as Head of Sustainability Business for the Asia Pacific, India, Middle East and Africa (APMEA) region.
The Healthcare Plastics Recycling Council and Alliance to End Plastic Waste are partnering with Methodist Hospital in effort to demonstrate cross value chain collaboration and divert single-use plastics from landfill or incineration.
On the eve of the final adoption of the Corporate Sustainability Directive by the European Union, business, CSOs and policymakers gathered in Kuala Lumpur to discuss the next practical steps in the journey to eradicate forced labour.
Paris 2024, with the first Olympic Games fully aligned with Olympic Agenda 2020, promises to deliver spectacular Games that are more responsible, more sustainable and more inclusive.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
