The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Brands are exploring key questions: What sustainability factors do consumers prioritize? In what ways can brands leverage sector-wide collaboration for sustainability? And, what innovations can we expect in the future?
From external regulatory pressures to internal corporate commitments, there is a myriad of reasons why a company may begin thinking about its dependencies and impacts on nature.
At the Institute of Internal Auditors (IIA) Great Audit Minds (GAM) conference, Baker Tilly risk advisory partner Mallory Thomas discusses the business impacts of climate-related risk and reporting requirements for environmental, social and governance (ESG) and sustainability.
We recently participated in Junior Achievement of the Eastern Shore’s “Inspire” event, which drew over 4,000 8th-grade students across Maryland’s Eastern Shore.
Delmarva Power is proud to once again partner with Miss Utility of Delmarva, the one-call notification center for Delaware and Maryland, to promote National Safe Digging Month.
FedEx team members made a significant impact at the United States Hispanic Leadership Institute (USHLI) 2024 National Conference in Chicago, February 15 – 17. Our presence at the event showcased FedEx’s commitment to diversity, inclusion, and community engagement.
Brands need authentic, research-based messaging to sell sustainable materials. That’s the message Eastman and Procter & Gamble shared at a joint breakout session at the Sustainable Brands 2023 conference in San Diego.
Communicating with your employees and customers about your sustainability efforts is crucial to demonstrating your commitment to doing what is important for the planet.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
