The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Curious to uncover what captivated your peers in 2023? Dive into our curated collection of most-watched sessions, packed with valuable insights, latest technical knowledge and emerging trends.
Today we’re bringing you the latest quarterly giving series from The DICK'S Sporting Goods Foundation to highlight the great work done in 2023 to support our mission to help inspire and enable youth sports participation.
By making thoughtful updates to the design, working with local suppliers, and prioritizing sustainability, Lenovo is counting MWC 2024 as a milestone in its journey toward more sustainable events.
A celebration was held in our London office last week to congratulate the 44 Northern Trust employees who have successfully completed their Achieving Corporate Excellence (ACE) apprenticeship programmes within the past year.
What trends should we be monitoring to help identify sustainable investment opportunities in 2024? BlackRock, the world’s largest asset management firm, is tracking five “mega forces” that they define as “big, structural changes that affect investing now, and far in the future.”
3BL, the leading sustainability and social impact communications partner, is thrilled to announce the appointment of Jennifer Lindenauer as Chief Marketing Officer (CMO), effective immediately.
Opening Sustainability LIVE: Net Zero – Ulrike Sapiro, Chief Sustainability Officer at Henkel began her keynote with honour and excitement at being the first to speak at the event.
To mark Fair Housing Month, KeyBank will host Community Lending Days at several branches. Mortgage Loan Officers will be on hand to offer advice and details on products and assistance programs available to homebuyers.
Texas Capital, Trinity Habitat for Humanity and HistoryMaker Homes have joined forces to rebuild the home of Dr. Opal Lee, the “Grandmother of Juneteenth.”
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
