The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Keeping up with the latest nuances in sustainability language can be daunting and make communicating your organization’s impact feel like an uphill battle.
Case IH, New Holland, and CASE CE (all CNH brands), took the stage at Expoagro 2024 YPF, the mega-exhibition from March 5 to 8 in Buenos Aires, Argentina.
Junior Achievement of Central Upstate New York (JACUNY) held ribbon cutting ceremonies today to formally mark the opening of the Paychex Junior Achievement Discovery Center.
Glen Clark, CEO of DP World US and Mexico, and Head of Contract Logistics for the Americas, sat down with Supply Chain World to share insights into the evolving landscape of supply chains and DP World's strategic response.
On Tuesday, March 12, Mohamed Abaas, environmental sustainability specialist from Sofidel, will present tips for cutting through greenwashing to improve scope 3 emissions and meet sustainability goals at the Clean Buildings Conference (CBC) in Baltimore.
The Barometer Report, A Joint Study by EcoVadis and Accenture, Uncovers Five Strategies to Transform Sustainable Procurement From Value Protection to Value Creation
Más de un millón de dólares están siendo entregados por el Departamento de Estado de los Estados Unidos entre las organizaciones ganadoras cuyos proyectos son a beneficio de micro, pequeñas y medianas empresas lideradas por mujeres en Latinoamérica.
More than US $1 million is awarded by the U.S. Department of State to organizations that manage projects benefiting micro, small, and medium-sized (MSMEs) enterprises led by women in Latin America.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
