The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Kohler Co., a global leader in kitchen and bath products, luxury decorative brands, wellness, and hospitality, returns to the Kitchen and Bath Industry Show (KBIS) to present industry-leading product innovations in form and functionality.
The world is rapidly urbanizing, and according to the United Nations Department of Economic and Social Affairs, 70% of the global population will be living in cities by 2050.
For many NGOs around the world, the future of artificial intelligence (AI) could seem both promising and uncertain. Will AI widen the digital divide or lead to more social inclusion? Can AI help NGOs increase their social impact or does it require too many resources?
CNH brand New Holland is back at the 10th Rio Open. With the aim of bringing together the countryside and the city through sport, the CNH brand sponsored the largest tennis tournament in South America for the second consecutive year.
Tetra Pak, a pioneer and world-leading food processing and packaging solutions company, is pleased to announce its participation in a special event at the Fast Company Grill from March 9-11 during Austin’s largest annual film, music and conference festival, SXSW.
More than 60 major companies and investors are convening this week for LEAD on a Clean Economy 2024, a three-day advocacy event where they will champion the local economic benefits of the Inflation Reduction Act and other critical clean energy policies.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
