The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Global Citizen, the world’s leading advocacy organisation, today announced the first international edition of the Global Citizen NOW action summit will take place on 4-6 March 2024 in Melbourne, Australia.
Walgreens Boots Alliance recently released their 2023 Environmental, Social & Governance Report. Ornella Barra, EVP, Chief Operating Officer, International and Chair of the ESG Committee, WBA, reflects on the organizations’ success and what’s next.
KeyBank will take part in MMB Realty’s Group’s Home Ownership Seminar in Buffalo, NY. KeyBank will be offering advice and details on products and assistance programs available to homebuyers.
Corporate volunteering has had a major resurgence, but our latest data shows that providing your people with opportunities to volunteer on their own isn’t enough — they need support.
As Chief Executives for Corporate Purpose®(CECP) kicks off the celebration of its 25th anniversary, it announced that it has appointed two leading executives to co-chair the organization’s distinguished Board of Directors.
Regions is dedicated to continuous learning in a variety of areas, including how we the bank can support individuals with disabilities. A great example is a recent program executed by the Birmingham DEI Network honoring National Disability Employment Awareness Month.
Seven million dollars can do a world of good, especially when those funds are put to work by nonprofit organizations. The same amount of money can also put a talking cat or a low-carb beer in front of hundreds of millions of viewers in between touchdowns — for just 30 seconds.
Picture this: 12 students ages 11 to 14 are given an assignment. In less than 24 hours, fly to New York City and present a unique idea to the product experts at one of the world’s leading personal care and home fragrance brands.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
