The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Next week marks 100 years since the first Olympic Winter Games took place in Chamonix, France. Ahead of the 100th anniversary, we look into the legacies of the various Olympic Winter Games editions since.
As the athletes paraded through the streets of the French Alpine town of Chamonix in January 1924, few would have imagined this would be the start of the world’s biggest winter sports event.
Griffith Foods is proud to announce the addition of two global directors, Michelle Egger and Madeline Patterson Smith. These new roles will play a pivotal role in advancing the company’s 2030 Aspirations and purpose-driven strategy.
Whole Cities has opened its annual Newark Fresh, Healthy Food Access Grant window to offer financial support to locally led organizations with fresh, healthy food access and nutrition education initiatives.
Global sustainability reporting is finally on the brink of unifying around a set of disclosure requirements for climate and other environmental, social and governance (ESG) issues.
Twelve athletes from seven African countries, all recipients of Olympic Solidarity Scholarships for Paris 2024, were welcomed at Olympic House and the Olympic Museum during a two-day visit to Lausanne.
Comfort Colors®, a leading lifestyle brand, is excited to share that its proprietary dyeing process, the recipe behind the beloved weathered hues for which Comfort Colors® has come to be known, has a new name and look – Pigment Pure™.
Baker Tilly announces Ellen Labita, partner and professional practice leader for Baker Tilly’s not-for profit and healthcare practices, has been appointed to the Financial Accounting Standards Board (FASB) Not-for-Profit Advisory Committee for a four-year term.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
