The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
We’re all familiar with philosophy’s favourite thought experiment: ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’ Now let’s apply the same thinking to climate action.
The Healthcare Plastics Recycling Council (HPRC) is pleased to announce that LyondellBasell (LYB), a leader in the global chemical industry, has become a new council member.
WHC (Wildlife Habitat Council) offers a new white paper available for download today, The Corporate Nature-Positive Journey | Private Sector Biodiversity Methodologies, From Strategy to Implementation.
This year, the build-up to the United Nations annual Conference of the Parties (COP28) has been given greater urgency by the first Global Stocktake report. Published earlier this fall, the report sends the clear message that time is rapidly running out to limit global heating.
In October 2023, Griffith Foods had the privilege of hosting “Nourishing the World: A Primer for Sustainable Diets,” webinar in partnership with Worldchefs – World Association of Chefs’ Societies.
International Paper is pleased to announce the appointment of Santiago Arbelaez as the Chairman of the Paper and Packaging Board (P+PB) Board of Directors. This leadership appointment was made by USDA Secretary Tom Vilsack and marks a pivotal moment for the organization.
All of us at WEC, the Gold Medal Jury, and friends share our heartfelt gratitude to the outgoing WEC Gold Medal Jury Members, Dick Bartelse, Leslie Carothers, and Alice Korngold who have completed their terms.
A comment often heard several decades ago in sustainability and ESG investing circles was that U.S.-headquartered companies were distinct laggards in disclosing information and especially performance data on their environmental, social, and governance responsibilities.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
