The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
International advocacy organization Global Citizen and creative imprint, pgLang today announced Zuchu and Bruce Melodie are set to perform at Move Afrika: Rwanda, which will be headlined by Grammy Award, Pulitzer Prize winning artist Kendrick Lamar.
Think Realty Airs Podcast #293 titled, Do Better, Invest Better with Land Betterment. The podcast features Kirk Taylor co-founder of Land Betterment and Eddie Wilson, Think Realty’s founder.
In collaboration with MIT Solve, we’re proud to announce the seven nonprofit finalists for our second Inspire Awards Challenge. Join us on April 24, 2024, for the Inspire Awards Ceremony to crown our winners.
The Organisation for Economic Co-operation and Development (OECD) has issued two guides to assist global sports, business and cultural event organisers and their stakeholders in monitoring, measuring and evaluating the social, economic and environmental benefits of their events
As the countdown to the Olympic Games Paris 2024 continues, the Worldwide Olympic Partners are preparing to play a fundamental role in making the Games a success.
The IOC Refugee Olympic Team will be hosted in the historic town of Bayeux in Normandy, France, for its pre-Games Training Camp ahead of the Olympic Games Paris 2024.
There’s something transformative about being with people who share a commitment to driving positive change in our world. Comcast had an opportunity to help create space for this community at our 2023 Project UP Summit.
With less than seven years to halve emissions by 2030, the 2023 United Nations Framework Convention on Climate Change Conference of Parties (COP28) presents a critical moment for governments and businesses to accelerate ambition and action to stabilize the climate
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
