The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
CNH Industrial played a key role at the 'Empowering Sustainable Agriculture' Summit, held by the European Agricultural Machinery Industry (CEMA) in Brussels.
The sustainability landscape is rife with technical jargon and terms. Many executives argue the myriad of acronyms in sustainable fashion complicates the overarching mission.
At the Coach Foundation's recent "China Dream Week” event, students from five universities gathered in Shanghai for a series of diverse experiential activities and career training, exchanged ideas and learned from each other.
As environmental, social, governance (ESG) continues to become more and more politicized, companies are facing the heat when it comes to Diversity, Equity, and Inclusion.
In September, CNH Industrial proudly collaborated with the Food and Agriculture Organization (FAO) in launching the first-ever Global Conference on Sustainable Agricultural Mechanization.
Trane Technologies and Emmy®-nominated TV show Tomorrow’s World Today have teamed up for a new episode that showcases innovations that help commercial buildings operate comfortably.
The UN-Convened Net-Zero Asset Owner Alliance (NZAOA), formed in 2019, is a member-led initiative of institutional investors committed to transitioning their investment portfolios to net-zero GHG emissions by year 2050 – a tall order.
Walgreens announced that it will hold its first ever Puerto Rico Localization Summit, a virtual showcase for diverse, local and regional businesses and entrepreneurs to share their retail offerings with the merchants of the national drugstore chain.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
