The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
National Parks Conservation Association and Yellowstone Bourbon released the first of three videos in their new Park Sessions series featuring Charles Wesley Godwin. With the goal of sharing musicians’ perspectives on the importance of national park protection.
Get ready for the most anticipated sustainability event of the year! After the resounding success of last year, Reuters Events: Responsible Business USA, is back in 2024, and it's going to be bigger, better, and more groundbreaking than ever before.
The Board of Directors of Southern Company announced the election of Shantella (Shan) E. Cooper as an independent director, effective Oct. 16, 2023. Board committee assignments have not yet been determined.
World Water Week 2023 was a platform for innovation amid unprecedented water challenges. The theme "Seeds of Change: Innovative Solutions for a Waterwise World" inspired fresh approaches to water management.
Each year, we celebrate the launch of Whole Planet Foundation on October 25, 2005 and the stakeholders, donors, and advocates who power our mission to alleviate poverty.
TriplePundit has helped propel 3BL to new heights, and today we are proud to support them in their groundbreaking new approach to sustainable business news: solutions journalism.
In this episode, Suzanne Long, chief sustainability and transformation officer at Albertsons Cos. and this year’s TWIG Hall of Famer, discusses how improving efforts in sustainability can create a better business.
The Marathon Petroleum Corp. (MPC) Detroit refinery earned the opportunity to host an ENERGY STAR® Industrial Showcase in August to celebrate its achievements in energy management practices recognized by the U.S. Environmental Protection Agency (EPA).
Corporate executives and board members may wonder what specific factors are shaping the scores and ratings assigned to their companies by the major ESG ratings agencies.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
