The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Sofidel, a leading global provider of paper for hygienic and domestic use, today announced that it will be exhibiting at PLMA’s 2023 Annual Private Label Tradeshow, “The Store Brands Phenomenon”, November 12-14 in Chicago.
On Giving Tuesday, The National Diversity Council (NDC) is focusing on being a catalyst for change by driving forward initiatives that promote diversity, ensure equity and foster inclusion. Giving Tuesday promotes generosity locally and within communities.
Today, three giant pandas, including 25-year-old Mei Xiang, 26-year-old Tian Tian, and their three-year-old cub, Xiao Qi Ji, arrived in Chengdu, China on a FedEx Express charter flight from Washington, D.C.
Kids had a blast at the “Well Versed” premiere in Philadelphia. The new animated series from Nickelodeon aims to teach children civics in short-form music videos.
Astronauts. Teachers. Award-winning playwrights. Executives. Small business owners. 1 in 8 Americans have one thing in common: the experience of working at a McDonald’s restaurant (just think... that means 1 in 8 Americans have been trusted with the World Famous Fries®).
Go behind the scenes of UL Solutions and Keysight’s electric vehicle (EV) labs to see the tech driving high-power charging, batteries, and how EVs might fuel the grid. Sign up now for your exclusive ticket to get your questions answered during a live Q&A with EV experts.
National Truck Driver Appreciation Week is Sept. 10-16. At Marathon Petroleum, we thank all our drivers for the work they do to safely transport products around the country.
Northern Trust has held its second Charity Trading Day, with employees across the world participating to benefit four global charities, aligned with the company’s philanthropic strategy.
International advocacy organization Global Citizen and creative imprint, pgLang today announced ‘Move Afrika: A Global Citizen Experience’, a new long-term, large-scale effort to pioneer a first-of-its-kind international music touring circuit throughout the continent of Africa.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
