Zuchu and Bruce Melodie Join Performer Line Up for ‘Move Afrika: Rwanda’ Headlined by Kendrick Lamar on December 6

Nov 28, 2023 8:45 AM ET
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‘Move Afrika’ to Galvanize a Citizen-Led Advocacy Campaign to Promote Health and Equity, Defend our Planet, and Create Economic Opportunity

Take Action and Get Tickets at moveafrika.org

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NEW YORK, November 28, 2023 /3BL/ - International advocacy organization Global Citizen and creative imprint, pgLang today announced Zuchu and Bruce Melodie are set to perform at Move Afrika: Rwanda, which will be headlined by Grammy Award, Pulitzer Prize winning artist Kendrick Lamar. Actor and global philanthropist Winston Duke will host the event at Kigali’s BK Arena on December 6, 2023, and media personality and entrepreneur Davy-Carmel Ingabire and poet Fred Mfuranzima are also confirmed to take the stage. Previously announced participants include comedian and media personality Arthur Nkusi, musician Ariel Wayz, actor and media personality Azziad Nasenya, DJ TOXXYK, media personality Jackie Lumbasi, and award winning choreographer Sherrie Silver.

Move Afrika: A Global Citizen Experience is a ticketed event, which forms part of a new long-term, large-scale effort to pioneer a first-of-its-kind international music touring circuit throughout the continent of Africa, with pgLang serving as the curator of Move Afrika for the next five years. Tickets are available at moveafrika.org, and can be earned by joining the movement and taking action on the Global Citizen app, at www.globalcitizen.org or text +250 790 008 555 on WhatsApp.

In the lead up to the event, Global Citizen is campaigning for urgent action on major issues across the continent, including the need for increased funding for health, with a specific emphasis on women, girls and community health workers; addressing the climate crisis and its impact on food security, including greater investments in adaptation; tackling the lack of access to economic opportunities for future generations; and encouraging civic participation.

“Move Afrika comes at a pivotal moment, with international assistance budgets in decline, the debts of developing countries rising, and multiple crises consuming global attention,” said Liz Agbor-Tabi, Vice President, Policy & Advocacy, Global Citizen. “Through the Move Afrika campaign and this unique event series, we aim to unlock new opportunities for young people across the Continent. Investing in and supporting entrepreneurs, community health workers and small holder farmers on the frontlines of climate change isn't just a moral imperative – it’s a path towards healthier communities, a more equitable future for Africa, and the eradication of extreme poverty.”

“The possibilities for Rwanda — and all of Africa — are limitless. I’m proud to take part in the first ever Move Afrika event in beautiful Kigali. This is not just a show — it’s the beginning of a massive shift in the African entertainment industry, which will have a lasting economic impact in Rwanda and right across the Continent,” said Winston Duke, actor, global philanthropist and UN Ambassador for Sustainable Tourism.

Partners of Move Afrika include pgLang, the Rwanda Development Board and TimesLive. The event is supported by BK Arena.

In partnership with the Rwanda Development Board, Kigali, Rwanda will host Move Afrika every year for the next five years. Each year, additional countries will be added to the tour schedule, which aims to expand to five countries by 2025. Producing a world-class experience for fans and artists alike, Move Afrika will set a new gold-standard for entertainment touring events, increasing demand from international and regional artists to tour in the region and building local capacity within host cities across the continent.

Move Afrika builds on Global Citizen’s previous campaigns and events across the continent that include: Global Citizen Festival: Mandela 100, which brought Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder and Chris Martin of Coldplay to Johannesburg, South Africa in 2018; Global Citizen Live: Lagos that featured Davido, Femi Kuti, and Tiwa Savage at Fela Kuti’s New Afrika Shrine in 2021; and Global Citizen Festival: Accra, which brought Usher, SZA, Stormzy, and TEMS to the iconic Black Star Square in 2022.

Move Afrika is supported by Aflimba, African Food Fellowship, Amahoro Builders, Blue Oceans, Chancen International, Dukataze SAYE Company Ltd., EcoRota Rwanda, Future First Kenya, Gashora Girls Academy of Science and Technology, Safi Life, SmallStepsEveryday, Solid’Africa, Rwanda Development Organisation, Harambee Youth Employment Accelerator, Inkomoko, Partners In Health, Restless Development, Rising Above the Storms (RAS), Rotary International, The Green Protector, YouthConnekt Africa Hub, Westerwelle Foundation, and Ineza Umuhoza Grace, Co-Founder of the Loss and Damage Youth Coalition and 2023 Global Citizen Prize winner.

Global Citizen is grateful for the support of leading media companies including: AIM Group, Arena Holdings, Bella Naija, City Radio, Eagle Production, Ltd., EIB Network, Radio 1, Radio Flash, Royal FM, The New Times, UpScale Media, Vanguard Media and Zikoko.

For more information visit moveafrika.org, or via text on WhatsApp at +250 790 008 555. Follow Global Citizen on TikTok, Instagram, YouTube, Facebook, Twitter and LinkedIn.

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About Global Citizen 
Global Citizen is the world’s leading international advocacy organization on a mission to end extreme poverty NOW. Powered by a worldwide community of everyday activists raising their voices and taking action, the movement is amplified by campaigns and events that convene leaders in music, entertainment, public policy, media, philanthropy and the corporate sector. Over the past 10 years, $43.6 billion in commitments announced on Global Citizen platforms has been deployed, impacting nearly 1.3 billion lives. Established in Australia in 2008, Global Citizen’s team operates from New York, Washington DC, Los Angeles, London, Paris, Berlin, Geneva, Melbourne, Toronto, Johannesburg, Lagos and beyond. Join the movement at globalcitizen.org, download the Global Citizen app, and follow Global Citizen on TikTok, Instagram, YouTube, Facebook, X and LinkedIn.

About the Rwanda Development Board (RDB) 
The Rwanda Development Board (RDB) is a Government agency in Rwanda with a vision to transform Rwanda into a dynamic global hub for business, investment, and innovation. Its mission is to fast-track economic development in Rwanda by enabling private sector growth. Learn more at www.rdb.rw.

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Media Credentials 
Applications are now open for media outlets to attend and cover Move Afrika: Rwanda on December 6. Please complete this application form.

Global Citizen media inquiries: media@globalcitizen.org