The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Late November to mid-December marks an important annual period to renew commitments to end gender-based violence, a collective issue that the YWCA Edmonton wants people to know will take more than just awareness to build equity for affected women and girls.
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.
Two of the leading NGOs working with business on sustainability and nature programming, the World Environment Center (WEC) and the Wildlife Habitat Council (WHC) have entered into a memorandum of intent (MOI) to combine the two organizations.
Recently, Comcast brought together hundreds of nonprofit and local leaders from across the nation for our Project UP Summit – leaders who are empowering communities to leverage technology to shape their lives.
Chemours President and CEO Mark Newman and Chief Sustainability Officer Amber Wellman recently returned from COP28, where they spent time meeting with business leaders from around the globe who are working together to accelerate the transition to a sustainable world.
CRB, a leading global provider of engineering, architecture, construction, and consulting solutions to the life sciences and food and beverage industries, has moved its Philadelphia-area operations to the new Seven Tower Bridge building in Conshohocken.
The International WELL Building Institute (IWBI) and GRESB announced today a strategic partnership to accelerate social sustainability by improving reporting and disclosure capabilities across key social factors, including health, equity and well-being.
EPRI and Southern Company recently announced the plenary speakers for the Electrification International Conference & Exposition, scheduled for March 12-14, 2024, in Savannah, Ga.
Subaru of America, Inc. today announced the return of Subaru WinterFest for its annual mountain tour tailored to ski and snowboard enthusiasts, music fans, pet lovers and anyone seeking snow-filled fun.
Two of the leading NGOs working with business on sustainability and nature programming, the World Environment Center (WEC) and the Wildlife Habitat Council (WHC) have entered into a memorandum of intent (MOI) to combine the two organizations.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
