The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
As 2024 unfolds, it is clear that brands will continue to navigate a world in which their actions, statements, and policies are scrutinized not only for their economic impact but also for their social impact.
GRI North America is excited to announce that after two years of development, GRI will release GRI 101: Biodiversity 2024, which updates, expands, and replaces GRI 304: Biodiversity 2016.
The International WELL Building Institute (IWBI) today announced its new WELL for residential program, launching with 25 global pilot participants that have enrolled nearly 30,000 homes and residences.
CNH brand New Holland, together with its partner AGROTEC Magyarország Kft recently participated in the biggest agricultural trade exhibition in Hungary, AGROmashEXPO.
We are thrilled to partner with IncubatecUFRO & Pro Mujer's Gender Knowledge Lab (GKL), to deliver valuable training, capacity building, technical assistance, and support for key business initiatives, taking the impact of women-owned micro, small, and medium-sized enterprises
The Global Trading Challenge, Bloomberg’s annual Terminal-based event for students, attracted over 8400 students across 38 countries to compete in the 2023 virtual investment competition.
Inspired by the achievements of mothers throughout its market area of Illinois, Indiana and Iowa, Jewel-Osco and diaper brand Huggies have rolled out the MOMents at Jewel-Osco contest.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
