The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Join top CEOs from major consumer goods companies at The Consumer Goods Forum’s Global Summit in Chicago, June 11-14, 2024. Tackle urgent sustainability issues like deforestation, human rights, and net zero. Featuring leaders from Ahold Delhaize, Coca-Cola, Danone, and more.
Wildlife Habitat Council (WHC) announced the winners of its 2024 WHC Awards during the WHC Conservation Conference held in New Orleans, Louisiana, on June 4-5.
Antea Group recently facilitated our annual EHSxRetail event hosted by Burberry at their new New York City office. The main topics of discussion included workplace violence, the importance of cross-functional teams for the successful implementation of EHS, and mental health.
The Regions Big Bike rode into Central Florida as part of Regions Celebration Week. The five-day event included community volunteering and financial contributions to community partners.
After two years of serious consideration, including review of a record number of public comments the agency received on the draft rule, the Securities & Exchange Commission issued its final corporate climate disclosure rules on March 6.
Last week marked Expedia Group's 25th EXPLORE partner conference. It was my third time attending, and as always it is so energizing to connect with partners and colleagues.
Clinical Trials Day is globally recognized on May 20, and this year, the Walgreens Clinical Trials team decided to celebrate with an event dedicated to women’s health. After all, May is National Women’s Health Month.
At the halfway point between the COP 28 and COP 29 Climate Change Conferences, Bloomberg Intelligence and Bloomberg LP are pleased to host leading experts from the public and private sector in a series of discussions on the progress made since Dubai.
This podcast series takes a deep dive into the opportunities and challenges of ESG and what it means for businesses and communities through interviews with ESG experts from KPMG and beyond.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
