The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
In early 2000 when insurance company Aflac (AFL) was attempting to increase its brand recognition, which at the time was hovering around 11%, longtime CEO Dan Amos decided to take a risk.
Something extraordinary happened on the bustling set of "The Aviators," a short film by Xfinity and directed by Oscar-winner Kathryn Bigelow. Amidst the cameras, crew, and equipment sat four men in their 70s, swapping stories of a bygone era.
Bill Pappas, Head of Global Technology and Operations at MetLife, sits down with Allie K. Miller, top AI leader, advisor, investor, and advocate for women in STEM, for an impactful conversation.
Members of the media are invited to hear from leaders of Nevada’s public and private sectors on Tuesday, July 9, at 2:00 pm PT as they discuss their efforts to address sustainability challenges and grow the state economy by building clean technology.
In celebration of Reserves Day on June 26th and Armed Forces Day on June 29th, our employee led Military Appreciation and Assistance Business Resource Council (MAARC) joined forces with our Women in Leadership Business Resource Council in our London office.
DP World has completed a major $400 million expansion project at the Port of Callao in Peru, boosting container handling capacity at the South Terminal by 80% and solidifying Callao’s position as the key gateway for global trade on the west coast of South America.
Join Mastercard at London Climate Action Week on Tuesday, June 25th, as leading organizations come together to share how to close the say/do gap in support of London’s climate action path.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
