The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Fifth Third today announced the second cohort of its Empowering Community Leaders career development growth program, aimed at fostering the next generation of nonprofit leaders in the communities the Bank serves.
Marking one month to go before the Opening Ceremony of the Olympic Games Paris 2024 on 26 July, the International Olympic Committee (IOC) launches “Sport. And More than Sport.” – a new Olympic brand platform.
For over 40 years, FedEx and Junior Achievement (JA) have been nurturing the entrepreneurial spirit in the next generation of global small business owners. FedEx sponsors regional entrepreneurship competitions in all six JA regions.
AccountAbility was pleased to welcome members of the Korean Standards Association (KSA) and the International Ethics Standards Board for Accountants (IESBA) in New York on Friday, June 21, 2024. The meeting strengthened the shared commitment and relationship of each organization.
The Healthcare Plastics Recycling Council is pleased to announce that Nic Hunt, Global Head of Sustainability at Nelipak Healthcare Packaging has been appointed to its Executive Committee.
Within our Nasdaq ESG Advisory practice, we believe it is critical to keep a pulse on the evolving needs of our corporate clients, as we continuously focus on advancing our value.
Antea Group UK, a leading environment, health, safety, and sustainability (EHS&S) consulting firm, today announced the appointment of Alex Ferguson as Chief Executive Officer.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
