News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

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Health & Healthcare

Action for Healthy Kids® and CSX Provide Grants to 295 Schools for 2016-2017 School Year

Action for Healthy Kids® (AFHK) announces the 295 recipients of School Grants for Healthy Kids for the 2016-2017 school year, provided through funding from CSX Transportation. Awarded in 13 states, the Game On grants aim to expand student access to in-school physical activity and healthy foods, improve knowledge and behaviors around exercise and nutrition, and engage parents in activities that reinforce healthy habits at home. Since 2013, CSX-supported School Grants for Healthy Kids have helped 1,074 schools implement health and wellness initiatives, impacting more than 546,000 students.

Environment

An Origin Story

Understood this way, humility is about being lowly and close to the ground. Which makes it the perfect word for environmentalists.

Environment

PepsiCo Exceeds Water Stewardship Goals - With a Local Approach Worldwide

PepsiCo, Inc. [NYSE: PEP] today announced continued progress against the company's strategy to help protect and conserve global water supplies and provide people access to clean, safe water to communities around the world.

Innovation & Technology

Techstars Atlanta: Get to Know Splitty

Splitty is one of the 10 participants. Choose travel destination and dates, and Splitty's "split and match" technology combines different reservation types to find the cheapest hotel stays for the dates provided.

Responsible Business & Employee Engagement

Subaru's Environment Activities Exceed The Norm

It’s rare to find an automaker or other brand that doesn’t have a pet project, charity or cause they donate to and maybe give some lip service. But in Subaru of America’s case, their commitment to environmental causes is authentically deep.

Philanthropy & Cause Initiatives

Taking Sustainability From the Home Kitchen to the Cambodian Slums

Jean Gong, Senior Manager – Internal Communications and Administration for Kohler Co.’s Asia Pacific region helps to oversee Kohler Co.’s donation of squat toilets to the Habitat for Humanity homes. This simple gesture makes a great impact in an area where 54 percent of the population is practicing open defecation.

Diversity & Inclusion

Emerging Leaders of Olive Garden | Sean Wallin

I’ve just celebrated my 10-year anniversary. I started at the Olive Garden in Boise, ID, as a busser, and I was still working at that same restaurant until days ago. Now I’m headed to the Kennewick, WA, Olive Garden to work as a service manager.

Philanthropy & Cause Initiatives

JPMorgan Chase and Employees to Donate up to $200,000 to Aid Italy Earthquake Relief Efforts

JPMorgan Chase & Co. will donate up to $200,000 from the firm and its employees to support earthquake relief efforts in Italy, the firm announced today. The grant and employee donations will go to the Italian Red Cross.

Health & Healthcare

Swinging for the Fences - a Doctor's Take on Volunteering

I recently volunteered at a Washington Nationals Youth Baseball Academy event, supported by VSP Global. My most memorable patient was a fifth-grade girl who never had an eye exam. She was uncorrected at 20/200 in each eye. After the exam, I witnessed her seeing clearly for the first time. Her reaction? An ear-to-ear smile.

Events, Media & Communications

21st Century Fox Celebrates 'Pitch' by Partnering with Women's Sports Foundation to Expand Girls' Access to Sports

Ginny Baker, the fictional first female player in major league baseball, will make her way to television this fall on FOX's newest drama Pitch, and to celebrate her inspirational story, 21st Century Fox has announced a new partnership with the Women's Sports Foundation (WSF) to help break barriers for girls in their own communities and take their athletic achievements to new heights.

Environment

Asbestos May Become One of Ten Chemicals Reviewed Under the New TSCA This Year

Since the reform of the Toxic Substances Control Act (TSCA) was passed by the Senate and signed into law two months ago, the EPA has received mounting pressure to deliver on promised regulatory improvements and demonstrate their commitment to the spirit of the new law. Industry stakeholders should ensure they are informed about the results of chemical evaluations under the new TSCA law, especially since chemicals that failed to be regulated previously could now become banned. Asbestos, a proven carcinogen, may be one of the first on that list as growing public awareness and civic pressure push the EPA to take action.

Energy

Avista Receives Grant to Pilot a Shared Energy Economy Model

Recently, Avista was awarded a grant from the Washington Department of Commerce and Governor Jay Inslee’s Clean Energy Fund 2 to demonstrate how a Shared Energy Economy can benefit Washington energy consumers. The grant is the latest example of Avista’s 127-year history of innovation and positions the utility for the energy future.

Education

Detroit Basketball Player Andre Drummond Joined JetBlue in Detroit for its ‘Soar With Reading’ Initiative

Last year, JetBlue launched an online #BookBattle competition as part of its award-winning Soar with Reading program. The airline asked crewmembers and the public which community -- Detroit, Fort Lauderdale, Houston, Los Angeles or New York City -- should get 100,000 new children's books from JetBlue in 2016. Nearly 1.3 million online votes were cast and Detroit triumphed with 48 percent of the vote.

Sustainable Finance & Socially Responsible Investment

Wells Fargo Donates $500,000 for Phoenix-Area Revitalization Efforts

Wells Fargo & Company (NYSE: WFC) today announced a total of $500,000 in donations for seven local nonprofits will help revitalize Maricopa County neighborhoods through the Wells Fargo NeighborhoodLIFT® program.

Social Impact & Volunteering

Atlas Copco's Community Engagement Project, Water for All, Turns 32!

Philanthropy & Cause Initiatives

The UPS Foundation

Innovation & Technology

As Seen on The Guardian: What Will the Highway of the Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive.

Energy

Sustainability in Action | Mocksville Efficiency in Manufacturing

Ingersoll Rand’s Mocksville, North Carolina, manufacturing facility has enabled a 6 percent reduction of energy consumption in recent months.

Health & Healthcare

Anthem Blue Cross Partners With Community Organizations To Help Prevent Diabetes

Working with community groups such as Black Women for Wellness and Valley Jewish Community Center as well as large, national organizations, Anthem Blue Cross has launched an ambitious diabetes prevention program to educate, treat and support its members who are at risk of developing type 2 diabetes.

Philanthropy & Cause Initiatives

Join Keystone Human Services International in Building Inclusive Global Communities

Keystone Human Services International is part of an ongoing global effort to create a society where people with disabilities receive appropriate support and have the same opportunities and support as everyone else. Join us as change agents and support our work to make the world a safer, more inviting place for all people.

Education

What's Trending in Back-to-School Cause Marketing

Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school. Here's a sampling of back-to-school cause marketing campaigns that caught our eye:

Social Impact & Volunteering

Giving Back the Aimia Way to Create Real Social Value

Latest Campaigns

  1. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  2. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  3. Corporate Social Responsibility
    Gilead Sciences Corporate Social Responsibility
  4. Corporate Social Responsibility
    Whirlpool Corporation has several CSR partners including United Way, Habitat for Humanity International, Boys & Girls Clubs of America and Consulada...
  5. People: Belonging
    We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of...
  6. Diversity & Inclusion
    Kimberly-Clark: Diversity & Inclusion
  7. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  8. Drive for MPC
    At Marathon Petroleum, our professional truck drivers share one common vision: no accidents, no injuries, and no harm to the environment. We’re proud...
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  11. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  12. Responsible Investing
    Responsible Investing
  13. Milano Cortina 2026 Winter Olympic and Paralympic Games
    Vision of Milano Cortina 2026 The Winter Olympic Games Milano Cortina 2026 is the first Olympic winter Games planned and organised under Olympic...
  14. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  15. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...