News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

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Education

The American Heart Association and the National Football League Work With Discovery Education to Take Students on a Virtual Field Trip Inspired by Super Bowl LIII

Getting 60 minutes of physical activity a day through moderate-to-vigorous and bone strengthening exercise is what is recommended for school-aged kids according to the U.S. Department of Health and Human Services’ 2018 Physical Activity Guidelines for Americans.

Supply Chain & the Circular Economy

The Best 2018 Sustainability Articles From UPS Longitudes

Diversification was the sustainability story of 2018 according to the UPS thought leadership blog Longitudes. Catch up with the top five sustainability articles from last year to see why we’re so excited by progress in the sustainability movement – and the innovations yet to come.

Awards, Ratings & Rankings

Whirlpool Corporation Named a Best Employer for Diversity in 2019

Whirlpool Corporation has been named a Best Employer for Diversity 2019 by Forbes. The list recognizes companies that embrace diversity and inclusion and the valuable role it plays in attracting talented employees and building strong business.

Environment

High Value Found in Small Changes

Small changes can add up to big savings and Bristol-Myers Squibb knows that very well. Since 2015, the company has identified hundreds of opportunities to reduce emissions and energy and water consumption, equating to more than $11 million in cost savings.

Social Impact & Volunteering

Nine Signs You Need to Refresh Your Social Impact Approach

Few companies of any size would let marketing or operations coast for a year or two without strategic review. A lack of regular planning is an equally big risk when it comes to social impact initiatives. And, considering brands with a high sense of purpose have experienced a brand valuation of 175% over the past 12 years, failure to keep up could put you at a significant disadvantage.

Whether you’re a leader in fast-growing company, a corporation, or nonprofit, here are telltale signs you should refresh your social impact initiative.

Awards, Ratings & Rankings

Xylem Supported Safe Water Project Earns Top Ranking in Manchester City’s Annual Cityzens Giving Campaign with More Than 450,000 Votes

Xylem announced that the Safe Water project it is supporting in Bangalore garnered more than 450,000 votes from players, partners and football fans around the world – earning top ranking in Cityzens Giving’s fifth annual campaign. Cityzens Giving is the global community initiative of Premier League champion football team and Xylem partner, Manchester City. This year’s campaign distributed £400,000 donated by City Football Group, parent of Manchester City, and its partners to six urban football projects run by young people, for young people. Fans around the world voted for how the funding should be divided between the six projects. Bangalore’s Safe Water Project, Water Goals, which focuses on improving access to safe, clean water for over 5,000 children in the area, was the most popular.

Philanthropy & Cause Initiatives

CIT Bank Renews Partnership with a New Grant for First-Time Homebuyer Assistance

CIT Bank, N.A., the banking subsidiary of CIT Group Inc., today announced it has awarded a $400,000 grant to the Los Angeles Housing + Community Investment Department (HCIDLA) to help lower-income Angelinos achieve the American Dream.

Responsible Business & Employee Engagement

Put Off Procrastination: CSR Is Good For Employees And The Business

A recent Aflac study found that 69 percent of employees believe it is extremely or very important for U.S. companies to act socially responsible. So, a strong CSR effort helps companies increase employee happiness and retain top talent. Clearly, HR managers already recognize the need and want for CSR, because in that same survey, 80 percent of workers in HR roles said that CSR is extremely or very important.

Environment

P&G Joins TerraCycle’s Loop – an Environmentally Friendly and Convenient E-Shopping Platform – With 11 Household Brands

The Procter & Gamble Company (NYSE:PG) today announced the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership with LoopTM, a circular e-commerce platform developed by international recycling leader TerraCycle. Many of P&G’s largest global brands, including PanteneTM, TideTM, CascadeTM and Oral-BTM will participate in this innovative platform later this year.

Philanthropy & Cause Initiatives

Celebrating Family and Helping Others to Create Theirs

Congratulations to the Martin Family who is celebrating nine years of being a forever family! Did you know that you can adopt a child of any age from foster care? The Dave Thomas Foundation for Adoption focuses on finding forever families for the children who have been in foster care the longest. This includes teenagers, sibling groups and children with special needs.

Energy

Cadillac Shows Brand’s First Fully Electric EV

Cadillac has revealed the brand’s first EV, the first model derived from GM’s future EV platform. Cadillac will be at the vanguard of the company’s move toward an all-electric future.

Environment

Subaru of America Continues Sponsorship of the Philadelphia Flower Show for the 18th Consecutive Year

Today, Subaru of America, Inc. has announced that, for the 18th year in a row, it will serve as the premier sponsor of the Philadelphia Flower Show. This annual show is produced by the Pennsylvania Horticultural Society (PHS) and will run from March 2nd to the 10th. The nation's largest and longest-running horticultural event will return to Philadelphia with this year’s theme honoring "Flower Power." The theme pays tribute to the enormous impact of flowers on people’s lives, as well as celebrates the 50th anniversary of the Woodstock music festival and the era of "Flower Power."

Events, Media & Communications

GRI’s Governance Bodies Welcome New Members in January 2019

After a busy yet productive nomination process, the Global Reporting Initiative has announced the newest members to its different governance bodies. Together with the current members, they will help safeguard due process throughout the organization, and strengthen the multi-stakeholder approach that characterizes GRI through their expertise and experience.

Diversity & Inclusion

Data, Technology, and Women’s Economic Empowerment

Our economic empowerment programs connect underserved people to skills, meaningful employment, financial products and services, and opportunities they need to thrive and develop careers.

With the strategic support of Cisco, partners like Living Goods and Opportunity International make it possible for people to break the cycle of poverty for themselves and for their communities through new uses of data and technology. But those solutions — more common than ever in today’s digital economy — aren’t always equitably accessible to one of our largest populations — women.

Green Infrastructure

INFOGRAPHIC: 42 Years of Tree City USA

With the support of our members and partners, the Tree City USA program has strengthened and sustained urban forests across the country. From the Gulf of Alaska to the Gulf Coast, more than 153 million Americans are living in Tree City USA towns and cities that pay particular attention to tree planting, management, and care.

Social Impact & Volunteering

Aligning Business Need & Community Impact | LBG Canada Company Spotlight

As we begin 2019, LBG Canada spotlights the Cenovus Decision Making Criteria. A tool created to assist a geographically dispersed community investment team with decision-making consistency by clearly outlining and identifying characteristics of a community investment opportunity to ensure both community and business impact.

Health & Healthcare

The Rise of Science-Backed Subjective Well-Being

Designers have long understood the inextricable relationship between buildings and the people inside of them, but the direct link to human health and well-being has only recently come to the fore. Not only does the International WELL Building Institute (IWBI) provide a framework to design spaces for maximizing long, healthy lives, but it also creates an environment that emphasizes Subjective Well-being (SWB). This concept aims to improve people’s perceived quality of experience – their personal feelings – about themselves and how they relate to others. After all, it is quality and quantity of life that matters, right?

Social Impact & Volunteering

Comcast Cares Day is Just 100 Days Away

Comcast NBCUniversal is committed to investing in causes for the long term, to make a lasting, tangible impact.

All year round we work with organizations like Boys & Girls Clubs, Big Brothers Big Sisters, City Year, the National Urban League, UnidosUS, Easterseals and The Arc to ensure we are addressing the real needs of individuals in our shared communities.

Comcast Cares Day is our company’s celebration of that commitment to giving back each and every day of the year. Since 2001, more than one million volunteers have rolled up their sleeves to revitalize neighborhoods and parks, assemble care packages for families in need, host coding workshops and more, all as part of Comcast Cares Day.

Education

Partners in Education of Toledo Receives $25,000 FCA Foundation Grant to Support Youth Literacy

Recently, Partners in Education was awarded a $25,000 grant from the FCA Foundation, the charitable arm of North American automaker FCA US LLC. The grant will support youth literacy via the Mentors in Toledo Schools program.

Sustainable Finance & Socially Responsible Investment

Whole Planet Foundation Gives "Field Officer Award: Africa and the Middle East"

To kick off 2019, The Whole Planet Foundation team would like to thank our network of microfinance institutions, the implementing partners who administer the microloans Whole Planet Foundation funds.

Responsible Production & Consumption

Nestlé Joins TerraCycle as Founding Partner of Loop, Debuts Reusable Ice Cream Packaging

Nestlé’s Häagen-Dazs brand today announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop. Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer’s front door step.

Social Impact & Volunteering

Duke Energy Employees Honor MLK’s Legacy Through Service

On MLK Day of Service, hundreds of Duke Energy employees fanned out across our communities to serve others. Each year, thousands of people across the country spend the day serving their communities to carry on the legacy of the Rev. Dr. Martin Luther King, Jr.

Social Impact & Volunteering

NONPROFITS: Tackle Your 2019 Goals With Expert Marketing, Strategy, and Tech Support From Taproot

Join Taproot Foundation’s free webinar for nonprofits on Thursday, January 31 for all the tools you’ll need to tap into valuable marketing, HR, strategy, finance, and tech support. During the event, nonprofits will learn how to design and manage a successful pro bono project with Taproot’s pool of over 50,000 experienced business professionals on the free online platform, Taproot+.

Philanthropy & Cause Initiatives

Walmart Commits Funds to Feeding America, the Coast Guard Foundation and the United Way to Assist Those Affected by the Government Shutdown

Walmart has committed $300,000 to support Feeding America’s Shutdown Response Fund, the United Way’s United for U.S. Fund and the Coast Guard Foundation, providing much-needed assistance to each of these organizations that are all experiencing an increase in demand for their services, particularly in areas hardest hit by the government shutdown.

Latest Campaigns

  1. Coach Foundation | Dream It Real
    To help break cycles of inequality, we empower the next generation to reach their full potential through higher education.
  2. Responsible Business
    We integrate responsible and sustainable practices in every aspect of our organization. Our products are created in ways that do not harm individuals...
  3. Subaru Love Promise: Health
    Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and...
  4. KeyBank: Responsible Banking
    Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...
  5. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...
  6. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  7. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  8. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  9. Corporate Social Responsibility
    Gilead Sciences Corporate Social Responsibility
  10. Corporate Social Responsibility
    Whirlpool Corporation has several CSR partners including United Way, Habitat for Humanity International, Boys & Girls Clubs of America and Consulada...
  11. People: Belonging
    We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of...
  12. Diversity & Inclusion
    Kimberly-Clark: Diversity & Inclusion
  13. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  14. Drive for MPC
    At Marathon Petroleum, our professional truck drivers share one common vision: no accidents, no injuries, and no harm to the environment. We’re proud...
  15. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...