I recently had the fortune to visit one of our customers, and this visit was unlike any other I’ve ever had. To understand how we got to this day in March, let me give you some flavor of how these experiences usually go for context.
There’s route one: Our sales team emails or calls and says, “Hey, our customer is asking what we do for sustainability.” Typically this happens in April — Earth Month, of course — and other times during quarterly customer reviews. They ask for a few slides or send a questionnaire. This is my most loathed format because, from my end, I don’t see much done with the data and these requests take time. The sales rep is concerned because the request is steep and the details are tough, especially for those who aren’t subject matter experts. They also want to make su
