Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Responsible Business & Employee Engagement

Best Practice - Autumn 2015 Issue

The Autumn 2015 issue of Best Practice features a collection of CSR and sustainability case studies from groups across the globe. Read more about these innovative initiatives.

Events, Media & Communications

BeMyDD Partners with Jack Daniel’s and Total Wine & More to Give Away Free Designated Drivers for the Holidays

BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season.

Responsible Production & Consumption

Salmon Farming: The Economics

70% of British Columbia, Canada's farm-raised salmon heads across the border into restaurants and supermarkets in the United States and Asia, while the remaining 30% is consumed across Canada.

Health & Healthcare

3 Strategies for Success Under Stress

Welcome to the New Normal: The average business professional has 30-100 projects on their plate, is interrupted 7x/hour, and unlocks their phone 110 times a day. We are pressured to ‘innovate or stagnate’ amidst constant change.

Events, Media & Communications

What's Next: The Ascent of Native Advertising and the Five Trends Shaping Custom Content

The goal of this initiative is to educate the general public on the importance of financial inclusion in emerging markets and to communicate that via custom-produced content in the form of articles and videos in a digital environment.

Environment

Green Your Black Friday (And All Your Holidays)

This fun infographic Green Your Black Friday shows how solar can be a part of living more sustainably during the holidays.

Diversity & Inclusion

CBRE Vancouver Workplace Transformation – Our Future At Work

Events, Media & Communications

FOX Celebrates Scientists, Inspires Students with Breakthrough Prize Ceremony, Airing this Sunday, Nov. 29

On Sunday, Nov. 29, at 7/6c, FOX will air a one-hour special on the 2015 Breakthrough Prize Ceremony, an annual awards show honoring the work of today's leading scientists and mathematicians. The ceremony, hosted by Family Guy creator and Cosmos executive producer Seth MacFarlane at NASA's Ames Research Center in Mountain View, California, originally aired live on 21st Century Fox's National Geographic Channel on Nov. 8. Presenters include Russell Crowe, Hilary Swank, Lily Collins, Thomas Middleditch, and Martin Starr, as well as a special musical performance by Pharrell Williams. In addition, this year's ceremony was the first to feature the Breakthrough Junior Challenge for students, which awards $400,000 in educational prizes.

Social Impact & Volunteering

Norfolk Southern: Giving Back

Responsible Business & Employee Engagement

With Its New Tech Hub, Bloomberg Shows Start-ups How It’s Done

Health & Healthcare

How John Wayne Cancer Institute Makes Healing and Health Possible for Millions of Cancer Patients Worldwide

The John Wayne Cancer Institute at Providence Saint John's Health Center has been shaping a vital future for cancer patients and their families for more than 30 years. In this post from our Shape the Future Blog Series, this internationally recognized leader in basic, translational and clinical cancer research shares how the Institute has changed the way cancer is detected, diagnosed and treated worldwide.

Environment

Leading By Example on Climate Action

In the aftermath of the terrorist attacks in Paris, the U.N.'s global conference on climate change that will take place there next week has become more important than ever. The conference presents a unique opportunity for world leaders to express their support for the people of Paris, and to re-affirm their shared commitment to addressing common threats.

Awards, Ratings & Rankings

GBCHealth & Global Health Council Announce Winners of Best Corporate Global Health Programs

GBCHealth and Global Health Council announced last week the winners of the Business Action on Health Awards, bestowed annually to the world’s best corporate-supported global health programs. The awards were presented to two winning and five commended companies at Global Health Council’s Landscape Symposium held in Washington D.C and attended by over 150 representatives from the international development, global health and business sectors.

The 2015 winners are healthcare company Abbott (in the Core Business Competency category) and digital marketing agency Ontarget (in the Innovation and Technology category). LifeSpring Hospitals, Ecobank, Johnson & Johnson, Medtronic and ZMQ received commendations.

Energy

UK Announces Commitment to Phase Out Coal

Prime Minister David Cameron’s wise decision to phase out coal-fired electricity generation over the next decade, at a faster pace than any other developed country, is welcome news for the global climate and the health of communities throughout the U.K. Coming just weeks before international climate talks are set to begin in Paris, this bold step in the birthplace of the coal-powered industrial revolution sends a clear and unmistakable message to other government leaders.

Environment

Behind AT&T’s 10x Return-on-Carbon Commitment

This week, AT&T announced its goal to enable carbon savings 10 times the carbon footprint of its operations by 2025. That’s an impressive commitment to be sure. In fact, it very well might be a B-hag (Big, Hairy, Audacious Goal). I love to see companies make these big goals. The real problems we’re trying to solve with sustainability don’t necessarily have answers yet, and it’s a bold company who will make a public goal they don’t yet have a plan to meet.

Social Impact & Volunteering

The Joy Maker Challenge Helps Youth Take Action and Spread Much-Needed Joy This Holiday Season

generationOn, the youth division of Points of Light, and Hasbro, Inc. (NASDAQ:HAS) have partnered for The Joy Maker Challenge. Now in its sixth year, the annual campaign connects youth ages 5-18 to meaningful, hands-on service projects and encourages them to take action and spread some much needed joy to those in need during the holiday season through volunteerism. For every kid and teen who volunteers as part of the campaign, Hasbro will donate a toy or game to Toys for Tots, up to $1 million worth.

Philanthropy & Cause Initiatives

VIDEO: How are Millennials Giving to Causes They Care About?

GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.

Social Impact & Volunteering

Sustaining a Wildlife Refuge by Connecting to the Community

This is the John Heinz National Wildlife Refuge, almost 1,000 acres of woods, pond, marsh, and meadow dedicated to wildlife conservation. The refuge is a crucial habitat for both resident and migrant birds. Without these habitats to use as a stopover, the migrant birds would be in great survival danger.

Sustainable Finance & Socially Responsible Investment

Accelerating Pathways Research Finds Cities Can Do More to Enable Youth Economic Progress

Events, Media & Communications

The (R)evolution of the Car Company

Given the rise of alternative powertrains, autonomous and connected technologies, and various car-sharing models, General Motors Urban Mobility Executive Director Peter Kosak recently relayed how the company is reinventing itself and transforming its business model.

Events, Media & Communications

The Changing Nature of Workplace-centered Philanthropy and Employee Engagement

New research on the changing nature of workplace-centered philanthropy and employee engagement, including its role in attracting employees and engaging Millennials, will be released during the next 3BL Media “Best Practices” webinar, Dec. 10 at 11 a.m. ET.

Innovation & Technology

Digital Tapestry

Awards, Ratings & Rankings

Republic Services in Texas Receives the 2015 World Class Landfill Recognition

Latest Campaigns

  1. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  2. Cascale Governance
    Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...
  3. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...
  4. Making the World a Better Home | Our Commitment to a Diverse and Inclusive Workplace
    We believe diversity strengthens us and the best ideas come from diverse teams working together. Creating a positive workplace for everyone means...
  5. Scotts Miracle-Gro | Environment Improvement
    Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
  6. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  7. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  8. Investing in our Communities
    We invest in sustainable community outcomes that improve lives.
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. FedEx | Empowering Entrepreneurs
    Advancing women and minority-owned small businesses and entrepreneurs around the world. Small to mid-sized businesses power their local economies and...
  11. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  12. 2025: Entergy helps customers beat the heat
    This summer, Entergy helped our customers across our service area beat the heat this summer through a number of initiatives aimed to help them save...
  13. FedEx Cares | Overall
    FedEx Cares is our global community engagement program and one way that we live out our purpose of connecting people and possibilities. Our goal is to...
  14. AEG's Commitment to Sustainable Operations
    AEG's sustainability initiatives are designed to reduce our consumption of the planet’s limited resources. Through our comprehensive sustainability...
  15. 2025: Entergy helps customers beat the heat
    This summer, Entergy helped our customers across our service area beat the heat this summer through a number of initiatives aimed to help them save...