The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
JPMorgan Chase & Co. today announced a series of new investments from the firm’s $100 million, five-year commitment to Detroit’s economic recovery. The firm is also marking the second anniversary of its Detroit investment by sponsoring the first-ever Detroit Startup Week, a week of free activities to support area entrepreneurs.
18 May 2016, Amsterdam. Today, international sustainability standard setter GRI opened the first day of its 5th Global Conference, welcoming more than 1100 attendees from 77 countries and more than 200 speakers to the Dutch capital.
As Team Sky returned to the U.S. for the 2016 Amgen Tour of California, the team and its sponsor 21st Century Fox donated bikes, helmets, Team Sky shirts and more to the young members of the South Bay Boys & Girls Clubs in Los Angeles. The pro cyclists also spent the afternoon of May 11 guiding the kids from South Bay through a cycling confidence course, helping them get comfortable riding and giving them the tools they need to stay active and healthy. Team Sky has a long history of engaging fans on the issues of health and exercise, and 21CF has spearheaded those efforts during the team's visits to America.
Who could ever have imagined this moment, given the 50 year struggle to assist people with intellectual disability to take their place at the community table in the United States? On May 7, 2016, Daniel Castellanos became the first graduate of Millersville University's Career & Life Studies program.
Every four years, teachers across America use the presidential election to engage children in our electoral process and teach them valuable lessons about our democracy, government and the responsibilities of citizenship.
Shoes were laced, teams were formed, bases were loaded and the competition was on. Nearly 400 people filled the fields for the annual Dave Thomas Foundation for Adoption’s Kickball for a Home Tournament and it was a homerun.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
