The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Ethical Corporation just announced the 15th Responsible Business Summit 2016 attendee list. Over 250 global business are confirmed to be present at the summit in London on 7-8th June, all to the end of discussing how to deliver a positive impact and create trust for brands.
I love the LIVESTRONG mission because it supports ANY Cancer at ANY stage of the process. Three years ago, my dad was diagnosed with stage 4 small intestine cancer. He had a year-long fight which included multiple rounds of chemo, multiple surgeries and rehab. As of this month, my dad is two years cancer free! My family and I were so blessed by the love and support of friends, family, co-workers all throughout my dad’s battle.
We all have fears in life. Some people are scared of spiders, I have a crippling fear of heights. In spite of my fear, I am making it known publicly today, that I’m facing my fear of heights in honor of those fighting cancer. On September 10th Team LIVESTRONG and I are rappelling down a 20 story building to raise money for LIVESTRONG’s free programs and services. We are literally going “over the edge” for cancer survivors.
Join BSR and our vibrant community at the BSR Conference 2016 in New York, November 1-3, as we convene up to 1,000 leaders and doers committed to creating a just and sustainable world.
We are all part of a pioneering movement that has transformed the way organizations around the world identify, communicate and act on their sustainability impacts. Much has been achieved over the past 20 years, but as we enter a new era of sustainability, we must tackle the big challenges and the urgency needed to create a more sustainable economy and world in a fundamentally different way.
Matano has officially launched its first line of Fair Trade Certified™ sports apparel today on Kickstarter. Matano is a new sports brand with a mission to provide ethically made sports gear for the “Everyday Athlete”.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
