PESO for Your Thoughts on Sustainability?

Acronyms make it easier to remember new concepts. The term PESO – paid, earned, shared and owned -- was useful in remembering the new paradigm for PR pros and marketers seeking to reach key audiences with their content in a highly fragmented media environment.

Latinos Use Smartphones While Driving More Than Most; AT&T Says “It Can Wait,” Launches Campaign

Half of Latinos admit to using their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7-in-10 (68%) text behind the wheel.

Going At It Alone

Sometimes boldly going where no brand has gone before can be a lonely voyage. Three multibillion-dollar companies, that received accolades for taking an early and socially progressive stance on controversial issues, have publicly acknowledged they expected their competitors to follow suit sooner.

LG Electronics And Best Buy Launch EPA’S ‘Flip Your Fridge’ Promotion With Rachael Ray Show

LG Electronics USA and Best Buy are wrapping up Earth Month by encouraging consumers to “Flip Your Fridge” with a nationwide awareness campaign and sweepstakes in cooperation with The Rachael Ray Show and the U.S. Environmental Protection Agency (EPA).

CSRHub COO and Cofounder Cynthia Figge Joins Impact Conference at Sustainatopia

CSRHub COO and Cofounder Cynthia Figge will be speaking at the Annual Impact Conference at Sustainatopia on Monday, May 2nd in San Francisco, California.

Celebrating the Organizations Dedicated to Saving Pets’ Lives

April is Prevention of Cruelty to Animals Month -- a month dedicated to raising awareness of the issues facing animals, from dog fighting to puppy mills, and more. With this in mind, we at NetSuite.org, wanted to highlight and celebrate a handful of nonprofit organizations who go above and beyond to protect and save animals – not just in April, but 365 days a year. Luckily for us, they’ve also chosen to use NetSuite to help them run their programs-- whether that program be distributing microchips or making handmade dog leashes and donating part of the proceeds to rescue animals.

CBRE Brisbane Women’s Network Event

As part of CBRE’s commitment to diversity and inclusion, and to recognise the achievements of women in the workforce, the Brisbane chapter of CBRE’s Women’s Network recently hosted an evening of conversation and canapés.

Innovation in the Fast Lane

Talk about acceleration and exhilaration. It’s not every day you see innovation come to life right in front of you—at 140 mph!

Univision Lanza Programa de Voluntariado de Empleados con la Semana Nacional de Servicio Comunitario

Univision Communications Inc. (UCI), la principal empresa de medios de comunicación al servicio de la comunidad hispana en los Estados Unidos, lanzó hoy el programa de voluntariado de empleados Yo Soy Univision Contigo con una semana nacional de servicio comunitario, una celebración de toda la empresa respecto a la misión de UCI de empoderar a comunidades en todo el país. Desde San Antonio hasta Raleigh y desde Nueva York hasta Fresno, los empleados de Univision trabajarán como voluntarios toda la semana en proyectos de servicio comunitario en escuelas, hospitales pediátricos, albergues y bibliotecas, entre otros lugares.

Univision Launches Employee Volunteer Program with National Week of Service

Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today launched the Yo Soy Univision Contigo (I Am Univision Contigo) employee volunteer initiative with a national week of service, a companywide celebration of UCI’s mission to empower communities across the country. From San Antonio to Raleigh and New York to Fresno, Univision employees will volunteer at community service projects at schools, children’s hospitals, shelters, and libraries, among other locations throughout the week.

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