The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
As part of Team LIVESTRONG, I’m making a difference in the fight against cancer. I’ve joined with other people around the globe and across different events to raise money for the LIVESTRONG Foundation at the LIVESTRONG Challenge this October.
Astellas has earned CEO Cancer Gold Standard re-accreditation for maintaining a strong commitment to the health of its employees and satisfying the latest, comprehensive requirements of the Gold Standard.
VERGE Hawaii: Asia Pacific Clean Energy Summit, taking place in Honolulu June 21-23, will utilize a 100% renewable energy microgrid—modeling resilience, interoperability, radical efficiency and other key VERGE themes.
The demand for supply chain transparency is ever-increasing. Both consumers and supply chain regulations are putting pressure on global brands to disclose how their products are made and where their products originate. Now, more than ever before, brands need to know what is happening deep in their supply chain by engaging with their suppliers.
Five of Afghanistan's leading female coaches, nonprofit directors and sports professionals visited the FOX Sports headquarters in Los Angeles on May 12 to discuss how best to encourage young women in their home country to participate in sports. The International Visitors Council of Los Angeles (IVCLA) arranged the trip as part of the U.S. Department of State's International Visitor Leadership Program for professional and cultural exchanges. The visit featured a tour of the FOX Sports studios and a roundtable discussion with top executives on how to organize programs, drive participation, and establish a culture of health, activity, and fitness.
With many years of personal and professional experience in the diabetes field, patient advocate Kelly Close and her colleague Emily Regier from Close Concerns offer their perspective on Cities Changing Diabetes1.
The final day of the 5th GRI Global Conference culminated with the closing plenary session on 'Trust & Transparency: Building better businesses and policy worldwide', which featured a diverse group of speakers including, Member of the European Parliament Richard Howitt, Executive Director of Uprose Elizabeth Yeampierre, and GRI Chief Executive Michael Meehan, to name only a few.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
