The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Nearly 2,000 Sustainable Brands® business and brand leaders will gather at SB’16 San Diego, June 6-9 at the Paradise Point Resort and Spa in San Diego, CA. As the premier global gathering of change-makers focused on driving value through sustainability, this year’s event theme, “Activating Purpose”, will focus on how companies are developing real tools, techniques and models for activating brand purpose and finding success.
Ilene Chaiken, "Empire" executive producer and showrunner, was honored with a 2016 GLSEN Respect Award last evening at a ceremony in New York City for her work in representing lesbian, gay, bisexual and transgender (LGBT) people on television. GLSEN is a national education organization that aims to ensure safe and affirming schools for all students. Since 2004, the GLSEN Respect Awards turn a spotlight on the work of those who serve as role models for LGBT youth with events in Los Angeles and New York each year.
The MGM Resorts Foundation is proud to announce Adrianne Haslet as a keynote speaker at the 10th annual Women’s Leadership Conference. Hosted by MGM Resorts International (NYSE: MGM), the 2016 conference will be held Aug. 8 & 9 at the MGM Grand Hotel & Casino in Las Vegas, NV.
NetSuite.org is thrilled to announce the winners of our third annual Hackathon 4Good! During the pre-conference day at SuiteWorld, NetSuite's annual customer conference, the teams spent nearly 12 straight hours brainstorming, white boarding, and coding on behalf of NetSuite.org charity partners Ashoka and Juma Ventures.
After a long and often tortuous process of collecting information and then drafting, reviewing, approving and proof-reading, there it is: the sustainability content ready for your website.
Pulp & Paper Division President Mike Garcia met with CR Magazine at GreenBiz 2016 after his session on “A Collaborative Approach to Sustainable Forestry Management.”
LIVESTRONG Day was such a fun and exciting day Friday. Thank you to the thousands of you around the world who took part by submitting your photos via Instagram and Twitter.
While the three parties continued to negotiate over mandatory vs. voluntary reporting, the Dutch presidency highlighted their proposed system for a dynamic reporting scheme as a resolution to this disagreement.
The CEO Force for Good will convene the 2016 CECP Summit: The New Competitive Advantage, bringing together leading practitioners in the field of corporate societal engagement to share powerful insights on trends and the business case to advance companies’ role in solving global challenges. CECP is a coalition of more than 200 companies and CEOs united in the belief that societal improvement is an essential measure of business performance.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
