The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies actively changed the structure of their business to capitalize on the clear-cut competitive advantage of societal investment. Companies in the survey expanded six business-boosting strategies.
Mining for the next big idea is constantly underway in marketing departments across the world. In today’s content marketing world, the next killer concept has to be better than a catchy slogan and a viral video.
Cone Communications will join Cause Marketing Forum (CMF) as a sponsor of the two-day conference in Chicago on June 1-2. As a founding member of CMF with a longstanding legacy in the cause marketing space, Cone continues to lead and facilitate the conversation among practitioners in the field.
For the fifth year in a row, Cone Communications will join Sustainable Brands 2016 (SB’16) as a silver sponsor, helping to lead and facilitate the exciting sustainability and social impact conversation taking place over the four-day conference in San Diego on June 6-9.
Conservationist and presidential great-great-grandson Teddy Roosevelt V explores the price of popularity paid by our beloved National Parks. He encourages us all, as owners of these incredible places, to do all we can to protect them for generations to come.
Today is National Running Day. There are many reasons to celebrate running – exercise, health benefits and community. At LIVESTRONG we celebrate today to highlight why members of Team LIVESTRONG are running to raise money for our programs and services. Meet Eric Barsema, member of Team LIVESTRONG New York City Marathon. Eric will be running and raising funds for LIVESTRONG in honor of his father-in-law and grandmother who both passed away on April 18th of this year from cancer.
Jess Kraus, CEO of Source Intelligence, considered a leading expert on environmental and sustainability data management, will provide international sustainability executives and managers with the latest insights and trends about one of the biggest challenges facing companies today: The quest to increasing supply chain transparency.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
