The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The National Geographic Society will bring together its most innovative and interesting explorers from around the world during its "Explorers Week" celebration from June 13 to 17. Through livestreams, video chats and more, the campaign will give global viewers the chance to interact with Society's leading researchers, conservationists and educators. Explorers Week coincides with the Society's annual Explorers Symposium, where top scientists deliver captivating stories of how exploration, storytelling and scientific discovery are making a difference across the globe. 21st Century Fox expanded its partnership with National Geographic in 2015, enhancing the organization's endowment and ensuring 27% of all future proceeds go toward the Society's scientific pursuits.
One of the corporate sustainability journeys that we point out in our conversations with corporate managers is Novozymes, the Danish biotech company. The “do well by doing good” global business enterprise has an interesting history and a rich legacy of addressing societal challenges. Today, Novozymes leverages its technologies to address “challenges and solutions” in various industries and sectors (including energy, agriculture, pharma products, chemicals, and more).
General Motors earned a Keystone Leadership Award for its efforts to expand wildlife habitats, support pollinator health and enhance biodiversity at manufacturing locations around the world. The award honors exemplary leaders who embody Keystone’s belief that lasting results are crafted by considering diverse perspectives and building consensus.
VolunteerMatch’s annual conference — VM Summit 16 — brings together nonprofits and companies to work toward a common goal: More impactful partnerships. For more information, check out this press release which announces the upcoming event.
Okeo Institute, the advisory organization to the EU on RoHS exemptions, released a report last week advising against granting an exemption for the usage of cadmium quantum dot (CdQD) technology in LED displays.
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.
The largest global peer community of brand leaders and sustainability practitioners focused on advancing brand value creation through sustainability-led innovation is heading to Detroit, Michigan in 2017. Sustainable Brands® announces the next gathering point for its flagship event in the U.S. will be at the Cobo Center, May 22-25, 2017.
Transparency is the key to complete traceability in supply chain. When transparency increases, companies have better insights into where their products are coming from and how they’ve been made. Data is the key in supplier networks that provides greater data accuracy, clarity, and insights, leading to more contextual intelligence shared across supply chains.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
