The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
As the team at VolunteerMatch works to bring fresh ideas, plan innovative workshops, and secure sponsorships for our upcoming conference, VM Summit 16, I find myself sharing my vision for the event widely. So, I thought would share it with you all here, as well.
Globalized business practices have opened opportunities for unprecedented economic growth. This globalization has, however, increased the complexity of supply chains for multi-national companies. Supply chain complexity has increased the risk of modern day slavery happening somewhere in the supply chains of global companies.
Sappi North America, a leading producer and supplier of diversified paper and packaging products, today announced its call for 2016 Ideas that Matter grant proposals, inviting designers to show the world how design, specifically print, can play an important role in changing lives for the better.
The Hotel Association of Canada/Green Key Global presented at the International Economic Forum of the Americas (IEFA) Conference of Montreal Tuesday June 14 alongside other prominent Canadians including the Honourable Bill Morneau Minister of Finance, the Honourable Marc Garneau Minister of Transport and Paul Demarais Jr., Chairman and Co-Chief Executive Director, Power Corporation of Canada
Bristol-Myers Squibb today announced its commitment to moving toward a new way of communicating with patients and caregivers: the Universal Patient Language (UPL).
Arrow Electronics, Inc. was the title sponsor of the sold-out Colorado Technology Association (CTA) Women in Technology conference, which took place on Friday at the Denver Botanic Gardens Chatfield Farms in Littleton.
Sodexo, world leader in Quality of Life Services, today announced that its employee business resource group, PRIDE (People Respecting Individuality, Diversity and Equality), will again leverage its members’ professional skills and expertise in a week of volunteer service to those in the LGBT community.
National Geographic convened a group of travel industry leaders at its Washington, D.C. headquarters for "The Transformation of Travel," an afternoon dedicated to the future of global travel and the ways the industry is embracing sustainability. The June 9 event featured the owners of some of the properties selected for National Geographic's Unique Lodges of the World program, a collection of lodges in locations around the world committed to operating sustainably, delivering unparalleled service and preserving the natural and cultural heritage of their local communities. The panelists spoke about how the lodges are creating world-class guest experiences that are as environmentally sustainable as they are luxurious.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
