The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The 2016 Points of Light Conference on Volunteering and Service kicks off on Monday, June 27 at Detroit’s Cobo Center. The conference, the largest of its kind in the world, brings together nonprofit, government, business and civic leaders from across the globe to learn, connect and be inspired. Thousands of service-minded attendees from across the United States and 36 countries will gain the knowledge, resources and connections needed to galvanize the power of people in their own communities to create change. The conference will run through June 29.
Source Intelligence’s supply chain compliance solution was awarded the 2016 “Product of the Year” by the prestigious Environmental Leader organization, officials announced today.
The rapidly changing world around us is having a widespread impact on just about everything: global economies, industries, markets, consumer trends and our planet’s resources. As a company, we are embracing this reality with a focused strategy and some very clear objectives.
I recently had the privilege and opportunity to represent AT&T at the Sustainable Brands 2016 conference in gorgeous San Diego. The conference brings together top brands that fill 4 days with extraordinary conversation and insight to inspire and activate business success toward a sustainable future.
Today at the United Nations, the UN Global Compact unveiled a multi-year strategy to drive business awareness and activity that supports the achievement of the Sustainable Development Goals (SDGs) by 2030. Key elements of the new Making Global Goals Local Business strategy include an annual Leaders Summit, the SDG Pioneers programme, Local Network SDG Action Plans, UN-business partnerships, and impact reporting. The announcement came at the opening of the 2016 UN Global Compact Leaders Summit, a two-day gathering of more than 1,000 leaders from business, finance, civil society, labour, academia, the UN and Government.
2015, is the tipping year for Publicis Groupe’s sustainability strategy. New steps have been taken including the unveiling of a materiality analysis to help guide our priorities towards sustainable value creation. The Groupe has also taken into account the United Nations Sustainable Goals by identifying areas to be more engaged, either by itself or in partnership with others.
Are you looking for employee engagement opportunities that match your organization’s core competencies to community need? Do you want to energize your team with the right giving back? Do you hear buzzwords like “skilled volunteering” and “pro bono projects” and wish you could use them to jump-start your volunteer program?
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
