The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Demands for conflict minerals reporting on the global supply chain are increasing. In addition to existing US legislation and customer requirements, legislation in Europe and China is pending. At this event you will gain insights from thought leaders, OEMs and suppliers that will affect your company in the year ahead. This three-hour event will provide you an update on industry strategies and best practices, IPSA Audits and Smelter Engagement Activities.
Ecological economists are playing an increasingly important role in assessing the economic value of natural capital and ecosystem services. SCS Global Services’ Stowe Beam addressed the largely academic audience at the International Society for Ecological Economists conference in Washington, D.C. on Wednesday, June 29th with thought-provoking presentations on two topics requiring sound ecological accountability.
Imagine increasing employee engagement, helping employees develop their skills, and providing real community impact. Skills-based volunteering is one component of a successful employee volunteer program that you can jump-start in three easy steps: 1.) Look Within Your Company, 2.) Find Connections, and 3.) Learn & Scale.
Across much of the 2016 Strategic Directions: Water Industry Report, a common trend is that high-profile events impacting water supply and distribution networks have dramatically raised awareness of operational challenges but also demonstrate an opportunity to change decades-long funding trends.
Points of Light awarded three inspirational changemakers from around the country with the Daily Point of Light Award at the 2016 Points of Light Conference on Volunteering and Service. Among the awards was a posthumous recognition of the late Muhammad Ali, Olympic professional boxer and world champion humanitarian, activist and philanthropist. Lonnie Ali, his wife, accepted the Daily Point of Light award in his honor.
BJ’s Wholesale Club, in recognition of the contributions made by active and veteran military personnel, today announced its support of “Salute to Veterans,” a broadcast television series that will highlight the sacrifices made for our country by distinguished veterans. The premier will focus on the personal stories of former athletes and will air on national networks, Sunday, July 3rd and Monday, July 4th: local listings can be checked for viewers to learn where and when to tune in. The SaluteToVeterans.org website will include information and updates about the broadcasts. The series’ social medium handle—#MySaluteToVeterans—also encourages Americans to make public salutes to active duty military persons and Veterans on the program’s Twitter and Facebook pages.
It’s good to hear from corporate CEOs on sustainability issues, and especially relevant when a CEO offers advice to his peers based on his own experience and values. Mads Nipper, Group President & CEO of the Illinois-based Grundfus Pump Corporation, attended the UN Global Compact meeting in New York City and offered his perspective on the influential Huffington Post platform.
Carnival Cruise Line’s partnership with St. Jude Children’s Research Hospital® extended to the links with the line’s sponsorship of the FedEx St. Jude Classic, an annual PGA-sanctioned golf tournament held in at the TPC Southwind course in Memphis, Tenn., the hospital’s hometown.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
