The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Republic Services’ Pittsfield, MA division participated in the largest Fourth of July Parade and Festival in the country with over 175 exhibitors and sponsors.
Novartis convenes the 15th Annual National Malaria Control Program (NMCP) Best Practice Sharing Workshop today in Dakar, Senegal. Over the next two days, leading malaria experts and African leaders will discuss how to take on the challenge to win the race for malaria elimination.
On April 29 and 30th the Ministry of Internal Affairs and Communications of Japan hosted the G7 Information and Communications Technology (ICT) Ministers meeting in the beautiful city of Takamatsu in Kagawa prefecture (Takamatsu is lauded for its sanuki udon noodles, but more on that later…).
One year after the federal ruling in favor of marriage equality, same-sex couples report experiencing a positive shift in their overall quality of life. According to a new survey from Wells Fargo & Company (NYSE: WFC) of Lesbian, Gay, Bisexual and Transgender (LGBT) Americans, 75% feel marriage makes them more confident in planning for their future. More than half surveyed (67%) say marriage made their relationship better, and 62% believe it will improve their financial future.
I recently attended the Aspen Institute Business & Society Leaders Forum June 5-8 in Aspen, Colorado. The Forum which meets multiple times a year is part of a policy program at the Aspen Institute designed to bring together business leaders to reflect and strategize on global issues, risks and opportunities at the intersection of business and society. The group’s primary focus is on sustainability.
On June 11th, SCA teamed up with national supporter Domtar to refurbish a community boardwalk along the Roanoke River in Plymouth, North Carolina — helping to revitalize the waterfront and bring new visitors to this historic small town.
3BL Media, the corporate communications platform for corporate social responsibility and sustainability news and content, has formed a news distribution partnership with the Global Compact Network Canada (GCNC), the Canadian Chapter of the United Nations Global Compact (UNGC).
This year's event takes place over 1 ½ days with an evening reception at the end of day 1. The first day will consist of breakout sessions focusing on IMDS specific topics and legislative issues. The second day will focus strictly on IMDS topics including IMDS 11.0, which includes a new method to support additional regulations, and refinements to further improved data quality.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
