The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Sodexo, world leader in Quality of Life Services, has introduced the BITE mobile app to its dining guests, thus allowing them to use their phones to plan ahead for healthy eating and so much more. Developed by Sodexo’s Culinary Solutions team, the app is an industry-leading use of technology to give consumers a convenient one-stop shop for nutritional information, menus, promotions, wellness tracking and loyalty rewards.
One of the most influential voices of the Harvard B-School faculty on corporate sustainability and sustainable investing trends is George Serafeim, the Jakurski Family Associate Professor of Business Administration. He has teamed with Calvert and other organizations to produce a substantial, impressive body of work related to “making the investment” and “making the business” cases for both corporate managers and boards, as well as for institutional and individual investors.
Fox opened its doors to seven of the university's top female graduate students on July 13 as part of an exchange organized by Lee and the Women's Empowerment programs at the U.S. Department of State. The visit, which included a full tour of the studio lot and its operations, gave the students an up close and personal look at the American entertainment industry.
Samsung Electronics America is redesigning the summer internship. Bypassing work plans and coffee runs, the Mini-Internship is a shortcut to one of the key benefits of a traditional program – access to industry leaders. Instead of one intern filling one position, the program is an open forum for many students. Hosted at Samsung 837, the series will connect high school and college students with some of the best and brightest from a variety of fields.
The MGM Resorts Foundation is proud to announce Charlotte Jones Anderson as a keynote speaker at the 10th annual Women’s Leadership Conference. Hosted by MGM Resorts International (NYSE: MGM) and the MGM Resorts Foundation, the 2016 conference will be held on August 8 & 9 at the MGM Grand Hotel & Casino in Las Vegas, NV.
Lisa is a seasoned sustainability professional with nearly 20 years of experience. As a leader of Cone Communication’s CR Strategy group, her infectious passion for sustainability and social impact energizes the award-winning practice. Lisa and her team collaborate with clients including Ben & Jerry's, Converse, Northwestern Mutual, PwC, Timberland, US Bank, VISA and others to develop and activate their CR strategies. Additionally, Lisa has extensive client-side experience after serving as Group Director for The Coca-Cola Company’s sustainability communications team, where she led worldwide corporate communications and stakeholder engagement in areas of water stewardship, climate protection, sustainable packaging, women’s economic empowerment, and active healthy living.
The U.S. Chamber of Commerce Foundation and the Tyco Cares Foundation today announced a partnership to create and distribute online resources designed to educate small business owners and chambers of commerce on steps they can take to ensure a safe, crime-free work environment.
America’s economic competitiveness depends on improving the health of its citizens. Healthy Returns: The Value of Investing in Community Health features how businesses and foundations are addressing community health.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
