The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Companies can utilize Conflict Minerals Reporting as an opportunity to thoroughly investigate their supply chains, create value-sharing and mitigate risk by getting to know their suppliers throughout the supply chain.
Since 2009, Global Citizenship has been a cornerstone of Starwood’s business strategy. Global Citizenship provides Starwood’s guests, customers, communities, owners, and associates a better way to experience the world.
Liberty Global today announced the publication of its 2015 Corporate Responsibility (CR) Report, which provides an overview of the company’s economic, social and environmental impacts and performance. This is Liberty Global’s fifth CR Report. It outlines the company’s focus on the positive potential of connectivity, digital entertainment and technology; areas where Liberty Global invests, innovates and helps empower people to make the most of the digital age.
Fox Audience Strategy has announced that writer Ester Lou Weithers is this year's Fox Writers Intensive (FWI) Fellow. Ester, who was selected from a group of 12 finalists announced earlier this year, has received a script development deal with FOX Broadcasting Company and 20th Century Fox Television. Since 2011, the FWI has nurtured experienced writers with diverse voices, backgrounds and life experiences and created a pipeline of well-rounded talent for potential staffing on FOX television shows, films and other Fox Entertainment projects.
3BL Media, a corporate communications platform for corporate responsibility and sustainability content, and Business in the Community, the Prince’s Responsible Business Network, have formed a partnership to increase awareness of social impact initiatives in the UK and globally.
Tim Gnatek is President and Co-founder of Blue Practice, a communications agency dedicated to providing media relations, corporate and employee communications, thought leadership programs, content generation, and creative campaigns for clients in the sustainability space
VolunteerMatch, the web’s largest volunteer engagement network, announced today the finalists for its annual Employee Volunteer Program of the Year Award. This award honors companies for exemplary employee volunteer programs during the previous calendar year.
On June 14, the White House organized the first-ever United State of Women Summit with 5,000 women, girls and men across the United States and around the globe. Leaders spanning government, corporate and nonprofit sectors convened to celebrate women’s achievements, while highlighting the work still necessary to achieve gender parity. Speakers included President Barack Obama, Vice President Joe Biden, First Lady Michelle Obama, Oprah Winfrey and Warren Buffet. One common theme among the presentations was entrepreneurship’s potential to empower women in every sector. The daylong summit and adjoining events throughout the week also tackled the challenges preventing women’s success, including the lack of representation in STEM and dearth of support for women entrepreneurs.
On September 10, 2016 Team LIVESTRONG is partnering with Over the Edge for an all new event experience in Atlanta, Georgia! Participants will rappel down the side of Buckhead Tower all while raising vital funds to support LIVESTRONG’s free programs and services.
Ten years ago Jack Blake was inspired to start a nonprofit called Jack Kicks Cancer to honor of his father, and to make a larger impact in the fight against cancer. Having just celebrated their 10th anniversary soccer tournament fundraising event, we caught up with Jack to hear more of his story and what continues to drive him forward.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
