The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
July 25, 2016 /3BL Media/ - Corporate sustainability leaders might have one of the most exciting jobs in business today, and according to new research by the National Association for Environmental Management (NAEM), these professionals also have a skill set as unique as their role.
Find out if you have what it takes, and hear from insiders who have the keys to success during a special webinar presentation on Aug. 17 at 1:00 p.m., co-hosted by NAEM and 3BL Media.
Alliance Data is changing the face of big data. From AMBER Alerts to tornado warnings to helping out non-profits, we are “using data for good”. Watch this video to learn more about our responsible use of data in 2015.
As technology continues to change how we interact with the world around us, more cause marketers are harnessing the power of virtual reality (VR) to create entirely new, shocking, eye-opening and honest immersive experiences – bringing consumers along on the cause journey like never before.
Sustainability is no longer just a compliance requirement. It’s a business opportunity, and some argue a business imperative, that can give companies a competitive edge by growing something that’s become increasingly important to consumers: brand trust. New consumers are very active with technology and social media and have the ability to influence the wider audience, either positively or negatively. Reaching them is crucial, and some companies are struggling to adjust to the new reality. Building your brand’s reputation for sustainability will help you create sustained trust.
As we move into the second half of 2016, it is important to reflect on the events that we have seen so far in 2016 for supply chain transparency. We saw the global modern day slavery movement enhanced by many regions of the world passing legislation. There have also been new approaches developed by NGO's to tackle slavery in supply chains. The same can be said for conflict minerals. More companies started to take an active approach to identifying the origin of 3TG.
In 2015, Alliance Data lowered our scope 1 and 2 greenhouse gas emissions by 53% from the previous year. We generated 1 million kilowatts of solar power at LoyaltyOne’s Mississauga, Ontario, customer care center. We got a score of 69 from the Carbon Disclosure Project, as compared to the CDP supply chain average of 60. Check out this infographic about our environmental efforts to learn more.
Daimler founded Laureus together with Richemont to let as many kids and young adults as possible to profit from the possibilities of sports. The worldwide organized Laureus Sport for Good Foundation uses the strength of sports in order to connect people around the world.
The Costa Crociere Foundation (www.costa-crociere-foundation.com) has concluded the annual selection process reserved for Italian non-profit organizations and has chosen six new social betterment and marine environmental protection projects for funding.
In 2010, the Department of Housing and Urban Development (HUD) unveiled a strategic plan to move the needle on housing the nation’s homeless veterans. They set an ambitious goal – as a part of the Open Doors strategy – to have zero homeless veterans by the end of 2015. This concentrated effort has yielded some incredible results.
Sustainable Brands® spotlights SB’16 Copenhagen this week as the Northern European business community prepares to gather at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to collaborate on how sustainability-led innovation can be an essential driver of business success and value creation.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
