The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Staying on top of supply chain transparency efforts is tough, and as supply chains become increasingly complex, the tasks become difficult for companies to achieve. There are many factors to take into account when evaluating your supply chain. Aspects of supply chains like, multiple tiers, supplier location, component costs, logistics and more can affect your decisions as a company. It is important to remember for the scalability of your supply chain that transparency is one of the most important factors you can evaluate.
Sodexo, world leader in Quality of Life Services, proudly served the more than 2,000 veterans who attended Operation Stand Down from July 22 through 24 in Balboa Park, San Diego, CA. Coordinated by Sodexo’s employee resource business group, HONOR, volunteers from accounts in Sodexo’s Government, Healthcare, Universities and Corporate Services business segments served lunch for the attendees as well as hosted an employment table for all three days of the event.
With Chris Froome's record-breaking win at the final stage of the Tour de France on July 24, 21st Century Fox-sponsored Team Sky once again delivered on its reputation as the U.K.'s premier professional cycling team. Yet for Team Sky, the work doesn't end when the race is over. Its riders are committed year-round to use their platform as major sports stars to encourage cycling fans toward active, healthy lifestyles.
Sodexo, world leader in Quality of Life Services, has long been known for its foodservice expertise at more than 850 higher education campuses throughout North America, improving the on-campus experience for students, faculty, staff and the community. That expertise was on full display as Chef Jonathan Elwell, Sodexo’s executive chef with Georgia Tech Dining Services on the campus of the Georgia Institute of Technology in Atlanta, Ga., won the silver medal at the National Association of College and University Food Services (NACUFS) Culinary Challenge.
Stan Chapman, TransCanada’s senior vice-president and general manager, U.S. natural gas pipelines on how the industry’s past and future growth translates into benefits for all Americans.
Responsible NASCAR fans earned valuable rewards at the Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway on July 9, 2016. The track, Jack Daniel’s and Techniques for Effective Alcohol Management (TEAM) Coalition partnered with NASCAR to promote responsible drinking and traffic safety at Kentucky Speedway.
SCS, a trusted leader in third-party environmental, sustainability and food quality certification, auditing, testing and standards development, has launched its first corporate blog. The blog will serve as a content hub for individuals, corporations and organizations with an interest in sustainability in relation to Forestry, Climate, Food and Agriculture, Environmental Certifications, Auditing and more.
HEINEKEN USA announced today that it will team up with The Recycling Partnership to challenge consumers 21+ to prove they are the greenest soccer fans at this summer’s International Champions Cup. They will provide an engaging way to educate consumers about the importance of recycling by pitting supporters of Europe’s top clubs against one another in a friendly competition to determine which fan base recycles the most.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
