The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The Gangmasters Licensing Authority (GLA) estimates that in 2016, more than 45 million slaves are working in 167 countries. This estimate exceeds the International Labor Organization's estimate of 21 million people. The point is, modern day slavery is clearly an issue that is not going away.
Keystone Institute India and partners are preparing for a workshop on Social Role Valorization in India. Over three days, 40 leaders from across India will gather to discuss the ideas that lay the foundation for integration and inclusion.
During the month of May, we challenged our employees and some of our friends in the community to learn more about their carbon footprints by participating in the “CO2 + U QChallenge.” More than 1,800 employees from more than 120 offices around the globe – including India, China, the U.K., and the U.S. – signed up!
Of 21st Century Fox's combined 103 nominations for the 68th Emmy Awards, five belong to He Named Me Malala, the powerful documentary from Fox Searchlight and National Geographic chronicling the life of Nobel Peace Prize Laureate Malala Yousafzai. In February, the National Geographic Channel aired the global broadcast premiere of the film commercial-free and ran a social media campaign with 21CF to raise funds for Malala's work to ensure young women and girls have access to quality secondary education. 21CF and its employees donated more than $125,000 to Malala Fund to provide education for Syrian refugee girls living in Jordan and Lebanon.
"The tragedy in Nice, France, is horrible, cowardly, and makes many of us feel unsteady and unsafe. We will continue to stay strong and smart in the face of such weak and senseless acts. We send our heartfelt thoughts to the families and friends of the victims."
According to The Council on Foundations (COF) Report, Increasing Impact & Enhancing Value, corporate philanthropy is as vital as ever to business and society. And yet corporate leaders are under increasing pressure to connect the value of their programs with performance drivers that matter in the business. They must demonstrate that their philanthropic investment is both effective and aligned with business outcomes.
I live in San Francisco, where “making” and “tinkering” has become a rite of passage for kids. Schools, public and independent, are building maker spaces. Libraries are hosting making workshops. And every summer, parents go to somewhat absurd lengths to get their kids into the stunningly popular Maker Camps that have popped up across the city. I know, I’m one of them. And it’s worth it, my now eight-year-old still remembers proudly the giant crocodile he built two years ago at a Maker Camp, and brags daily that he knows how to use a chop saw. To him, making equals fun, and first and foremost that’s what it is. But it’s also deeply empowering for young people, who learn through making to collaborate, evaluate and create.
2017 has been designated as the International Year of Sustainable Tourism for Development .
According to the World Tourism Organization website, “this decision follows the recognition by global leaders at the UN Conference on Sustainable Development (Rio+20) that “well-designed and well-managed tourism” can contribute to the three dimensions of sustainable development, to job creation and to trade.”
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
