The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.
As part of the upcoming NAEM 2016 Corporate Sustainability Management Conference, Antea Group will be helping make participants water neutral for the day.
VolunteerMatch, the web’s largest volunteer engagement network, and YourCause LLC, provider of CSRconnect Employee Engagement and Enterprise Philanthropic Platform, announce today a partnership that will give YourCause clients the option to add the VolunteerMatch network to their existing suite of corporate social responsibility (CSR) management tools.
For me, there’s nothing quite like the rush of recruiting a new volunteer! Having a conversation, chatting about my experience, and seeing someone take the leap to volunteer… I love it so much that I’ve made my career out of it! Here at VolunteerMatch, I help lead the effort on growing the base of our volunteer, nonprofit, and corporate ‘members.’
For some, however, this is a terrifying idea. That’s why I wanted to share some ways to enhance your word-of-mouth recruitment efforts to increase employee participation in your volunteer program!
Here are 3 reasons (and ways) to enhance your organic word-of-mouth efforts.
The Arbor Day Foundation has partnered with SCS Global Services (SCS) to help companies work carbon neutrality into their climate action plans. This free webinar series will take an in-depth look at how to develop a great climate action plan for your company and reach carbon neutrality, and how you can work with the Arbor Day Foundation and SCS to get there.
Have you heard of Sappi’s Ideas that Matter competition? More than a decade ago, Sappi established the grant program to recognize and support designers who use their skills and expertise to solve communications problems for a wide range of charitable activities. Since 1999, Sappi has funded over 500 nonprofit projects, contributing over US$12million worldwide to causes that enhance our lives and our planet.
Subaru, recognized for having the first automotive assembly plant in America designated as zero landfill, is sharing its knowledge of zero landfill practices with the National Park Service to reduce landfill waste from the parks.
Recently the AT&T Advisory Panel on Access & Aging (AAPAA) met in Washington, D.C. for a semi-annual meeting to discuss needs and trends in the accessibility and aging community with guest speakers and corporate advisors. AAPAA is a group of 15 different organizations that have a vast network of constituencies looking to AT&T to bring innovative technology to the market that allows individuals in accessibility and aging communities to lead fulfilling lives.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
