The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Chat with us on Twitter as Joel Makower, Chairman and Executive Editor of GreenBiz Group, talks with Lara Birkes about her new role as Chief Sustainability Officer and Vice President, Living Progress at Hewlett Packard Enterprise and what role she thinks technology plays in the sustainability of our planet.
Have you heard of Sappi’s Ideas that Matter competition? More than a decade ago, Sappi established the grant program to recognize and support designers who use their skills and expertise to solve communications problems for a wide range of charitable activities. Since 1999, Sappi has funded over 500 nonprofit projects, contributing over US$12million worldwide to causes that enhance our lives and our planet.
Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today issued its annual Corporate Responsibility report, which encompasses actions and commitments across the enterprise, including its corporate headquarters and three lines of business – Alliance Data’s card services business, Epsilon and LoyaltyOne.
Headlined this summer by a “Cocktail & Mocktail Competition,” the campaign features creative and interactive initiatives highlighting responsible use of Jack Daniel’s products, along with creation of alcohol-free drinks known as “mocktails.” The Cocktail & Mocktail Competition gives NHLC customers and bartenders alike the chance to demonstrate their creativity and ingenuity. To learn more about this unique partnership and the Cocktail & Mocktail Competition, visit LiquorAndWineOutlets.com/responsibility.
Join us for a LIVE Twitter chat with Global Health Fellows Program (GHFP) II, The Dow Chemical Company (Dow), PIMCO, and PYXERA Global to talk about the Global Health Corporate Champions. These champions are professionals, sent from companies across multiple industries to work for one month at company expense, to address key public health challenges in collaboration with local non-profits and social enterprises in Accra, Ghana. Wednesday, July 13, 2016 at 11AM EST
On Wednesday, June 22, Professional Women’s Network Istanbul succeeded in another fantastic event and gathered more than 50 women for a panel on “women with groundbreaking jobs/women who have amazingly challenging jobs”.
At a recent fundraising luncheon for Seattle’s American Cancer Society chapter aboard ms Amsterdam, Holland America Line President Orlando Ashford spoke about his company’s commitment to raising money that will save lives and help end cancer. The cruise line hosted the fundraiser Sunday, June 12, at the Port of Seattle as a launch event for Hope Gala, an ASC black-tie celebration, live auction and exclusive dining experience to be held in September featuring Seattle chefs and local vintners.
This is the LAST week to nominate a company to win a 2016 Corporate Citizenship Award. If you know of a top-notch corporate citizenship initiative or program, don't miss the June 30 deadline to submit an application!
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
