The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Introduced last fall by the United Nations, the sustainable development goals are aimed at solving the planet’s most vexing environmental and social issues over the next 15 years. BM&F BOVESPA updated the questionnaire companies must complete to be listed in its Corporate Sustainability Index to ask how the SDGs are incorporated into company sustainability practices and strategies.
This April, Fashion Revolution, a non-profit organization, released their annual Fashion Transparency Index report. The Index ranks 40 of the most recognizable fashion brands based on their supply chain transparency and governance practices. The average score was 42%, with only three brands receiving a “top rating” of up to 77%. Companies with higher scores made their supply chain policies available to the public, and had auditing and reporting policies in place. A majority of companies receiving low scores merely had a code of conduct available on their websites.
To celebrate those music education "idols" in schools nationwide, 21CF is teaming up with Give a Note Foundation for a new wave of 21st Century Fox Give a Note Grants, a program benefiting exceptional music teachers and their schools. Starting today, students, co-workers, parents and friends can nominate "MusicEd Idols," music teachers who inspire their students to dig deeper and reach their fullest potential.
The MGM Resorts Foundation is proud to announce Alison Levine as a keynote speaker at the 10th annual Women’s Leadership Conference. Hosted by MGM Resorts International (NYSE: MGM), the 2016 conference will be held Aug. 8 & 9 at the MGM Grand Hotel & Casino in Las Vegas, NV.
Forced labor generates $150 billion in illegal profits every year. From hazardous conditions in Congo mines to factory workers trapped in bonded labor debt, major companies have faced reputational risks through their supply chain processes.
From a survey of over 3,000 corporate managers, LNS Research found that companies using EHS software not only allowed companies to streamline their EHS programs, but also provided many corporate advantages. 75% of companies using EHS software were able to identify points of risk in their operations, versus 34% of companies that did not.
There is a ton of quality content out there, particularly video, by social sector organizations that is lost in the sea of information. As an online publisher creating content and posting it online is only half the job. Making it floatable and findable is equally challenging. The basics are found in tagging, taxonomies and search.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
