The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
If you keep up with Sustainability Thought Leadership, you likely follow Andrea Learned (@AndreaLearned) on Twitter or have read her articles in the Huffington Post.
In the extractives industry a license to operate begins with stakeholder engagement. Harry Pastuzek, Vice President, Enterprise & Community Development at PYXERA Global, will moderate a plenary panel called Strengthen a social license to operate through early & meaningful stakeholder engagement at the 2016 Responsible Extractives Summit in London.
National Geographic gave 15 Apsáalooke youth from the Crow Native American Reservation in Montana the chance to learn photography and writing during National Geographic Photo Camp from June 8-12. The five-day camp, a partnership between the National Geographic Society and the Crow Tribe, brought together photographers, editors and researchers with the reservation's young people to discuss the role visual storytelling can play in preserving the tribe's cultural heritage. The students' work was then displayed in a public exhibition at Little Big Horn Community College. 21st Century Fox expanded its partnership with the National Geographic Society in fall 2015 to create National Geographic Partners, with 27% of all proceeds going toward the Society's grant-making pursuits.
Stanley P. Rhodes, SCS Global Services Founder and CEO, delivered a short, impassioned speech on the importance of confronting our climate challenge now while accepting the prestigious Acterra Award for Sustainability at the awards ceremony in May 2016.
Global Forest Watch, an initiative of the World Resources Institute (WRI), has recently released a palm oil risk tool that maps deforestation risk for palm oil mills worldwide. The PALM Risk Tool (Prioritizing Areas, Landscapes and Mills) assigns a risk rating to approximately 800 palm oil mills. Satellite data is used to identify deforested and fire treated areas. Mills that have heavily deforested regions within a 50 kilometer (31 mile) radius are assigned higher risk ratings; this is also the maximum distance that palm fruit can be transported in usable condition.
Responding to consumers’ preference for healthy, filling, on-the-go snack options, Sodexo, world leader in Quality of Life Services, has partnered with Rich’s Products to offer fresh baked protein energy bars and cookies in Sodexo operated cafes and retail shops across the country.
Being a father of two girls, ages 18 and 16, is one of the greatest joys of my life. Because of them, over the years, I have perfected bedtime stories, how to play imaginary characters, bad dad jokes and my ability to embarrass each of them in just seconds. Just like we always resist driving directions, I know many dads like myself claim that we don’t need help navigating the internet, but truth be told much of it is still mystery, especially when it comes to simply knowing this month’s favorite social media app, let alone how to actually use it.
For the first time, The Wall Street Journal will join the U.S. Chamber of Commerce Foundation as media partner for the annual Corporate Citizenship Conference, Purpose & Progress, and the Corporate Citizenship Awards on November 16-17, 2016.
20th Century Fox and Blue Sky Studios have partnered with Save the Children for a new emergency preparedness PSA campaign featuring the beloved characters from the upcoming animated adventure Ice Age: Collision Course. The campaign encourages parents to create In Case of Emergency (ICE) cards for their children so that families can quickly reunite after an emergency. Ice Age: Collision Course will open in theaters everywhere July 22.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
