The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Local moms from Episcopal Community Services in Philadelphia recently visited a grocery store in their neighborhood to participate in a healthy eating class hosted by Aramark and the American Heart Association.
At the UN Global Compact Leaders Summit 2016, more than 600 business leaders from 75 countries joined leaders from civil society, the UN and Government to advance private sector actions for the achievement of the Sustainable Development Goals (SDGs) by 2030. Opened yesterday at United Nations Headquarters by UN Secretary-General Ban Ki-moon, the second day of the Summit focused on how companies can transform their business models to responsibly meet the needs of society, tap into new markets and achieve success.
From banking clients, M&T, Citi, and Fifth Third to Highmark and Dr. Pepper Snapple...check out some of our client's philanthropic stories below. We hope their good work will inspire you in your quest for making an impact in your community!
After two challenging days of standout mixology showmanship, the United States Bartender’s Guild (USBG) World Class Sponsored by Diageo has named Andrew Meltzer as the 2016 U.S. Bartender of the Year.
National Geographic partnered with Facebook and Félix & Paul Studios to create The White House's first ever 360-degree virtual reality video experience during President Barack Obama's June 18 visit to Yosemite National Park. Audiences will have the chance to view the VR video later this summer, along with a full interview between the President and Richard Bacon, host of Explorer on 21st Century Fox's National Geographic Channel. The interview will be broadcast as part of National Geographic's Power of Parks initiative, a year-long programming push to celebrate the 100th anniversary of the National Parks Service.
Recreational fishers were recognized for their efforts to engage in sustainable fishing practices in a landmark Marine Stewardship Council (MSC) certification. At a ceremony Friday in Mandurah, Western Australia, third-party certifier SCS Global Services presented the first-ever MSC certificate to Recfishwest, who along with the commercial Mandurah Licensed Fishermen's Association (MLFA), earned the coveted certification for the Western Australian Peel Harvey Estuarine Fishery. This achievement sets an important precedent for recreational fisheries everywhere.
Approximately 1,200 publicly traded companies filed Conflict Minerals Reports with the SEC this year, in accordance with Dodd-Frank Section 1502 (Conflict Minerals Rule).
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
