The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Does the United States of America have a "grand strategy" in this second decade of the 21st Century? Henry Luce, publisher of Time magazine, famously labeled the 20th Century "the American Century," in recognition of the nation’s leadership in world affairs, military power, economic & financial power, cultural dominance, and more. So what is the definition for this new century and what should the nation’s "grand strategy" be (in practical terms)?
Leonardo Academy announced today that President Michael Arny is scheduled to present at the International Sustainable Asset Management (ISAM) Conference in Atlanta, Georgia.
Taraji P. Henson, Golden Globe-winning actress known to millions as Cookie Lyon on the hit FOX drama Empire, was honored with the Lucy Award for Excellence in Television on June 15 for her contributions to women's role in the entertainment industry. The recognition came as part of the annual Crystal + Lucy Awards hosted by the nonprofit Women In Film, an organization advocating for gender parity in Hollywood. Fox Television Group Co-Chairman and CEO Dana Walden presented the award to Henson, who spoke about the pay gap between male and female actors and reflected on the importance of representing women on screen and behind the camera.
Last week at the Sustainable Brands Conference in San Diego, Timberland screened “KOMBIT: The Cooperative,” a documentary film chronicling a five-year project to reforest Haiti in partnership with theSmallholder Farmers Alliance (SFA), a Haitian nonprofit farmer cooperative dedicated to reforesting the country.
Clay Buchholz usually throws strikes to benefit the Red Sox, but on July 7 the two-time All-Star will try rolling them to benefit a host of children’s charities his foundation supports.
3BL Media has partnered with the Pentland Centre for Sustainability in Business to hold a free webinar exploring the topic. The event, “The Business Case for Sustainable Cities – Making Urban Centers Inclusive, Safe and Resilient,” will be held on July 20 at 10 a.m. ET and is free to attend.
Locking your car doors. Walking through a scanner at the airport. Examining a package before you open it. Denying strangers access to your house. These actions may come to mind when you think about security. But there are other aspects of our lives that demand a different kind of security – water, for instance.
The Power of 5 Campaign has been operating in Zambia since 2011, working with established nongovernmental organizations to distribute Nutrilite Little Bits to children who need it, educating families on good nutrition and tracking each child’s progress. This video captures the program in action.
On Wednesday, June 15th, The European Union (EU) agreed to outline a deal to facilitate a focus on transparency in the supply chain. This legislation concerns the sourcing of conflict minerals, not just in the Democratic Republic of the Congo, but from high-risk regions, worldwide.
Launched in 2011, the Responsib’All Day seeks to encourage the sharing of best practices as well as the implementation of concrete initiatives by gathering all Pernod Ricard employees for one day devoted to CSR. The
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
