The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Last week, the Cone Communications team headed out to Sustainable Brands for four days of conversation around "Activating Purpose." We heard from executives, startups, thought leaders and change makers on how they are activating social and environmental initiatives within their organizations – and how their messages are being amplified to key stakeholders.
Every nine seconds in the United States, a woman is assaulted or beaten, according to the National Coalition Against Domestic Violence. To raise funds to provide services to domestic violence and sexual assault victims in the Coastal Bend, CITGO Petroleum Corporation is partnering with the Women’s Shelter of South Texas to support the shelter’s 2016 Great Expectations Speaker Series Luncheon. This year’s fundraiser will feature actress and activist Kathy Najimy.
Last week, global outdoor lifestyle brand Timberland joined thought leaders, brand innovators, designers and business leaders from around the globe to explore how brands are Activating Purpose to scale impact, at Sustainable Brands San Diego. To kick off the opening night of the three-day conference, Timberland, in partnership with the Smallholder Farmers Alliance (SFA) and award-winning filmmakers Found Object, held an outdoor screening of “KOMBIT: The Cooperative.” This documentary highlights an innovative private/public partnership between Timberland and the SFA that is changing the landscape of smallholder farming and bringing new hope to the people of Haiti.
Boulder, CO, June 14, 2016 -- PACT | ORGANIC, makers of premium organic and Fair Trade Certified™ basics, announced its launch in 460 participating Target locations across the United States. Available now at Target and Target.com, PACT | ORGANIC men’s undershirts and boxer briefs will be the first of their kind to bear the Fair Trade Certified™ label.
PACT | ORGANIC is one of the fastest-growing organic cotton basics brands in the U.S. Led by Brendan Synnott, the founder of iconic natural food brands Bear Naked Granola and EVOL Frozen Foods, PACT | ORGANIC is all about super soft clothes and putting people first.
The cast and crew of this year's The X-Files event series on FOX made a concerted effort during production to give back to the communities in British Columbia where they filmed. Building on the socially conscious themes of episodes like "Home Again," about gentrification in major cities, the team led projects to support the homeless community in Vancouver, which was standing in for Philadelphia in the episode. The production crew worked to integrate the homeless into the show, distributed food vouchers, and donated supplies to local shelters. These and other initiatives were collected into an exclusive behind-the-scenes video/
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
