The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The U.S. Chamber of Commerce Foundation, in conjunction with the Robert Wood Johnson Foundation, today announced the launch of the Health Means Business Champions Network. This first-of-its-kind initiative provides businesses and community stakeholders the tools they need to take action and become leaders in a movement for a healthier America.
Sodexo, world leader in Quality of Life Services, and Tapingo, the leading mobile commerce application for campus dining, today announced a partnership to bring mobile ordering to Sodexo university campuses across North America.
What is Green Procurement? It’s where you, and your organization (whether you are a meeting planning firm, or work for a corporation or association) have the greatest influence over the amount of waste generated and diverted from your event. This can be done through smart purchasing: products and services from companies and manufacturers that have demonstrated their commitment to both you, the industry and the environment.
Sustainable Brands® largest community gathering kicked off with Sustainable Brands ’16 San Diego at Paradise Point Resort & Spa. Nearly 2,000 community members from 30 countries around the globe are participating in the conference, Activation Hub and live stream. This year’s theme, Activating Purpose, focuses on how companies are developing real tools, techniques, methods and models for embedding purpose into the core of a brand and finding business success.
This spring, 21CF partnered with GFS LA for their Industry 101 course, a semester-long class where students create video promos for a media client. The project gives them first-hand exposure to the business behind filmmaking and teaches them the day-to-day process of working with clients. For nearly five months, GFS LA students worked with Fox Networks Group International to create promos for Outcast, the new horror drama from "Walking Dead" creator Robert Kirkman.
If you attended the CECP Summit last month you had the chance to hear from serial connector, cause marketer, and corporate responsibility expert Susan McPherson. We are pumped to have the opportunity to interview her for the Versaic Blog as well.
Data is a valuable tool to help non-profit organizations reach their goals. But mining and analysing huge amounts of data can be challenging and requires skilled professionals. But the effort pays off and the benefits can make the effort well worthwhile.
3BL Media, the corporate communications platform for CSR and sustainability content, has released a new automated analytics module that gauges stakeholder engagement and helps brands optimize their messaging, the company announced today.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
