Strategy Alert: Pros Focus on a Cause, Follow Trends to Maximize Impact

Staying ahead of the curve and in the know isn’t optional for world-class marketers. It’s the reason brain trusts like the Cause Marketing Forum fill massive hotel ball rooms with corporate CMOs, nonprofits and communicators eager to create the next movement that awes consumers and changes the world for the better.

Toyota Presents Community Stars

Through the passenger-side window, 83-year-old Ferne Fabis points with excitement at the new bakery set to open soon near her home in Rockville, Maryland. New people and places have always been Ferne’s passion – even after a leg injury forced her to give up her driver’s license.

BeatRHD! Experts from Across the World Meet in Mexico to Talk About Heart Diseases

From June 4-7 Novartis scientists participate in the World Congress of Cardiology & Cardiovascular Health (WCC) in Mexico. This Congress brings together thousands of heart health professionals from around the world. One of the key topics is rheumatic heart disease (RHD).

Leading Corporations Gained Competitive Advantage through Societal Engagement Programs

In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies actively changed the structure of their business to capitalize on the clear-cut competitive advantage of societal investment. Companies in the survey expanded six business-boosting strategies.

Cause Marketing Done Right: Bridging the Gap Between CSR & Brand-Building

Mining for the next big idea is constantly underway in marketing departments across the world. In today’s content marketing world, the next killer concept has to be better than a catchy slogan and a viral video.

Cone Communications Sponsors Cause Marketing Forum

Cone Communications will join Cause Marketing Forum (CMF) as a sponsor of the two-day conference in Chicago on June 1-2. As a founding member of CMF with a longstanding legacy in the cause marketing space, Cone continues to lead and facilitate the conversation among practitioners in the field.

Cone Communications Sponsors Upcoming Sustainable Brands Conference

For the fifth year in a row, Cone Communications will join Sustainable Brands 2016 (SB’16) as a silver sponsor, helping to lead and facilitate the exciting sustainability and social impact conversation taking place over the four-day conference in San Diego on June 6-9.

Teddy Roosevelt V: The National Parks Need Your Help

Conservationist and presidential great-great-grandson Teddy Roosevelt V explores the price of popularity paid by our beloved National Parks. He encourages us all, as owners of these incredible places, to do all we can to protect them for generations to come.

Honoring Family by Running for Team LIVESTRONG

Today is National Running Day. There are many reasons to celebrate running – exercise, health benefits and community. At LIVESTRONG we celebrate today to highlight why members of Team LIVESTRONG are running to raise money for our programs and services. Meet Eric Barsema, member of Team LIVESTRONG New York City Marathon. Eric will be running and raising funds for LIVESTRONG in honor of his father-in-law and grandmother who both passed away on April 18th of this year from cancer.

India Drafts First Ever Anti-Human Trafficking Law

Gandhi’s effort in unveiling a draft bill is one example of a global movement towards eliminating human trafficking.

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