The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
How do you reduce the need for 50,000 truck trips a year, avoiding the air emissions equal burning 100,000+ gallons of fuel? Domtar's Hawesville, KY mill found a creative strategy to do just that.
Ideagen Convenes Luminaries from the world’s leading companies, NGO’s and public sectors in New York at the Delegation of the European Union to the UN and United Nations for the Annual UN Empowering Women and Girls 2030 Global Summit
Applications are now being accepted for the 2016 Grant Program for Transporting Healthy Food, presented in partnership by CSX and The Conservation Fund.
Many people who have led successful and fulfilling lives cite the fact that a mentor had a major positive impact on them when they were growing up. In fact, a recent Brigham Young University study shows that mentors can be pivotal in a student’s decision to go to college, which is the core foundation for a bright future.
In its 2016 Global Responsibility Report released in April, Walmart reported that they successfully reduced usage of 10 priority chemicals in home and personal care products by 95%.
As 2017 communications strategies are being planned, 3BL Media invites executives responsible for CSR and sustainability programs to a lunch-and-learn webinar focused on distribution, measurement and best practices for enhancing the visibility of brand content.
“The Breakthrough Leadership for Women workshop was by far the best course I’ve taken at Caterpillar in the nine years I’ve been here. It made me learn about myself, gave me confidence and made me really connect with women at work for the first time.”
On July 13th, leaders from Global Health Fellows Program (GHFP) II, The Dow Chemical Company, PIMCO, and PYXERA Global joined us to talk about the Global Health Corporate Champions. As the chat got started, our panelists and audience dove right into the conversation – sharing data, facts and figures.
G&A's new Sustainability Training HQ platform is offering a free sample module from it's introductory Certification in Corporate Responsibility & Sustainability Strategies Course led by Dr. Nitish Singh, Associate Professor, Saint Louis University & Brendan Keating, VP IntegTree.
At tonight’s sold out annual Pocono Mountains Community Fundraiser, one of the largest fundraising events in Northeast Pennsylvania, a record-breaking $225,975 was awarded to six Monroe County nonprofits, bringing the total raised since the event’s inception to more than $2 million.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
